Coupon & Promo Code Tools for Ticketing

Smart, Flexible Coupon Tools for Every Strategy

Whether you’re aiming to fill slow nights, reward loyal members, or encourage early sales, ThunderTix gives you the flexibility to create and manage coupons that fit your unique goals. You have complete control over how your promotions work, ensuring every campaign hits the right audience at the right time.

• Choose from dollar or percentage discounts, or create buy-one-get-one (BOGO) offers

• Apply coupons to specific performances, ticket types, seating sections, or entire season packages

• Schedule coupons for select dates, such as preview nights or weekday shows

• Decide how discounts apply within orders — whether to the highest-priced or lowest-priced tickets

One-Time, Multi-Use, or Unlimited Redemption Rules

ThunderTix’s coupon system lets you tailor how many times each code can be used, providing flexibility for any promotion type. Control overall usage, limit redemptions per customer, or restrict use per event to align with your sales strategies.

• Single-use codes perfect for individual comps or exclusive offers

• Multi-use with set limits, ideal for limited-time flash sales

• Allow users to receive Member-only discounts

• Unlimited use coupons suited for broad email campaigns or social media blasts

• Set redemption caps per customer or per event to prevent abuse

Advanced Settings for Smarter Campaigns

Beyond basic discounts, ThunderTix includes powerful options to keep your promotions secure, organized, and effective. These controls help you manage visibility, user access, and categorization effortlessly.

• Restrict coupons to internal use only to avoid unauthorized sharing

• Organize coupons by custom categories for easy search and reporting

• Define optional start and expiration dates for timely promotions

• Track all coupon activity for comprehensive reporting and ROI analysis

Coupons for Season Packages & Memberships

Extend your promotional reach by applying coupons to bundled offerings like season passes. ThunderTix makes it simple to reward renewals, upgrade incentives, and special member discounts, all seamlessly integrated with your ticketing platform.

• Offer discounts on early season pass renewals or upgrades

• Automatically generate flex pass voucher codes during checkout

• Provide member-only coupon codes tied to customer login status

• Use coupons as rewards for donors, volunteers, or special groups

Real-Time Reporting & Redemption Tracking

Measure the success of every promotion with detailed, up-to-date reports. ThunderTix’s dashboard shows exactly how coupons perform across events and ticket types so you can optimize future campaigns.

• Monitor coupon redemptions by performance, ticket category, or campaign

• Analyze revenue impact tied directly to coupon usage

• Identify top-performing events benefiting from your promotions

• Access all data instantly through your ThunderTix reporting tools

Flexible Tools for Every Use Case

From donor pre-sales to student discounts, ThunderTix’s coupon system adapts to your unique needs. Run smarter, more targeted promotions without adding administrative overhead or confusion.

• Create exclusive pre-sale offers for VIPs and donors

• Set a minimum ticket quantity to qualify as a group, and apply discounts automatically at checkout—no promo codes or box office assistance needed.

• Apply student, staff, senior, or volunteer discounts with ease

• Thank sponsors or volunteers with complimentary tickets or perks

Bulk Upload for Large-Scale Campaigns

Save time and streamline your promotions with bulk coupon imports. ThunderTix makes it easy to create hundreds—or thousands—of personalized coupon codes in just a few clicks. Whether you're running an invite-only pre-sale or giving early access to members, students, or VIPs, you can launch secure, targeted campaigns at scale by importing unique coupon codes tied to each recipient.

• Import coupon codes in bulk using a simple spreadsheet format

• Upload subscriber names with unique codes for early renewals or upgrades

• Add student or staff ID-based discounts for educational institutions

• Assign valid events for each code across your season lineup

• Send email blasts promoting the offer with embedded, personalized codes

Bulk importing is perfect for campaigns tied to memberships, schools, sponsors, or fan clubs—and everything is fully trackable in your reports.

Flex Passes & Subscription Voucher Codes

Give your patrons the freedom to choose their shows and seats—while still enjoying the perks of being a subscriber. With ThunderTix, you can sell flexible subscription packages that automatically generate unique coupon (voucher) codes for each purchase. These codes act like prepaid credits, giving your patrons the flexibility to book later and still get the seats they want.

• Create customizable “Pick 4,” “Pick 6,” or full-season pass packages

• Automatically generate a unique voucher code for each subscription purchased

• Let patrons use their code to book performances of their choice as they become available

• Allow full seating selection for each event, ideal for reserved-seating venues

• Set usage limits by number of shows or tickets per event

• Use personalized coupon codes in place of logins or membership portals

This setup is perfect for organizations offering season passes, punch cards, or membership-style subscriptions. Customers can book at their convenience—and your box office stays in control of redemptions and reporting.

Trackable Coupons for Sellers, Cast, or Fundraisers

Give each seller or cast member their own custom coupon code—and a direct link that makes selling tickets easy and trackable. When buyers use the link, the coupon is automatically applied at checkout, and ThunderTix tracks every sale tied to that unique code.

• Generate a unique link for any coupon code—no promo code entry required

• Let cast members, students, or sponsors share their custom link to promote an event

• Automatically apply discounts (if applicable) at checkout

• Track all redemptions by code to see which seller brought in which sales

• Great for fundraising efforts, referral tracking, or sales contests

Whether you're organizing a cast competition or running a multi-seller fundraiser, ThunderTix gives you the tools to track results in real time—no extra setup needed.

Powerful Promotions Without the Complexity

Coupons are one of our customers’ favorite features—and for good reason. From exclusive pre-sales and flexible subscription vouchers to bulk discount campaigns and targeted member offers, ThunderTix gives you complete control over how you drive sales and reward loyalty.

With flexible configuration, built-in tracking, and seamless integration with your box office workflow, you can run smarter promotions that boost revenue without adding overhead.

Ready to see how easy it is to elevate your ticketing strategy?

Start your free trial or schedule a demo to explore how ThunderTix can help you turn more promotions into sold-out performances.