Season Pass & Season Ticket Software
Four ways to subscribe. One box office. Patrons who come back every season.
ThunderTix season pass software gives theatres and performing arts venues the most flexible season ticket options in the industry — four distinct package styles that work across reserved seating and general admission, with automated renewals that hold each subscriber's same seats year after year.
- 4 package styles in one season
- Reserved seating + GA, any combination
- One-click subscriber renewals
Why ThunderTix
Subscription ticketing without the rigid template
Most ticketing platforms offer one subscription model and call it a day. ThunderTix lets you offer multiple subscription types in the same season, sell across reserved seating and general admission events in any combination, price packages flexibly — including Pay What You Can subscriptions — and let subscribers add special events beyond the base package. Whether you sell theatre season tickets, concert series subscriptions, or passes for recurring events, renewals run automatically with reserved seat holds — flexibility for patrons without added admin workload.
Choose All Package
A full-season subscription with flexible dates
Perfect for patrons who want every event in the season but need freedom to choose dates. Think of it as offering your ticket inventory à la carte — the customer still gets the full season, with the flexibility of choosing the date that works for them.
- Patrons select one performance per included event in your series
- Fully guided four-step checkout: pick dates → choose seats → review → pay
- Exclude specific performances from eligibility while including the rest of a run
- Patron picks dates
- Full season
Fixed Date Package
Your curated season ticket subscription
Great for themed event series subscriptions like “Opening Night” or “First Thursday.” You pre-select the performance dates for each event, so a First Thursday package automatically includes the first Thursday performance of every event in the series.
- You pre-select the performance dates for each event in the package
- Patrons buy once and their dates are locked in — simpler renewals and planning
- Reduces decision fatigue for your audience while keeping operations predictable
NEW: Add-on events. Let subscribers add tickets to special events beyond the base package — holiday shows, galas, and one-night-only performances, promoted during checkout so patrons expand their season in the same order. You choose exactly which events are offered, add-ons are individually priced for clarity, and they can even be pre-sale events, giving subscribers access before the general public.
- Venue picks dates
- Themed series
Build Your Own Package
A custom mini-season subscription
Attract new subscribers with partial-season flexibility. Offer seven main stage productions and let patrons pick any five for a discount — a “mini-season” that converts audiences not yet ready to commit to the full lineup.
- Patrons select a minimum number of events from your season lineup (e.g., 5 of 7)
- Customers mix premium nights with matinees while still enjoying subscriber benefits
- The proven on-ramp for first-time subscribers
- Patron picks events
- New-subscriber on-ramp
Flex Pass Package
The most flexible season pass
The most versatile subscription ticketing option available. Patrons receive voucher codes to redeem for tickets later at their convenience — selecting performances and seats any time before an event sells out.
- Standard Use — voucher valid once per event, across all included events
- Limited Use — once per event with a total redemption cap you set (e.g., any 6 of 10 events)
- Punch Card — a set number of punches redeemable in any combination, even all on one favorite show
NEW: Section-Restricted Flex Passes. For reserved seating events, restrict redemptions to specific sections of your seating chart. Create tiers like Preferred, Standard, and Value, sell each pass level at a different price, and preserve premium seats for premium pass holders.
Pricing Your Season Subscriptions
Flexible discount options
Price season tickets the way your season is built — flat rate, automatic per-ticket discounts, or Pay What You Can. We calculate everything at checkout and in all reporting.
Specified Price
One flat rate for the full package. Many organizations already discount opening night — offer an even deeper rate for an opening-night package across the whole series. You set the price across the spectrum of events.
Percentage Off
Auto-calculated savings per ticket at checkout. Especially effective for Build Your Own packages where ticket prices vary considerably — premium nights mixed with matinees, adult prices alongside children's tickets.
Dollar Off
A consistent per-ticket discount across the package, calculated automatically at checkout. Most effective with similarly priced tickets, so savings feel uniform across ticket types.
Pay What You Can
Accessible pricing at the subscription level, built on our Pay What You Can ticket pricing. On Fixed Date packages, set a minimum and an optional suggested price, and patrons choose what they pay. Renewals pre-fill the new season's suggested price — patrons adjust before paying.
Percentage Off requires identical ticket types, names, and descriptions across package events for accurate bundling. Flex Pass supports Specified Price only. Pay What You Can is available on Fixed Date packages.
Supports any venue & seating layout
Reserved, general admission, or both
Combine reserved seating charts, general admission areas, and multiple venues inside a single package. Easily adapt to changing configurations like black box theatres or seasonal seating shifts.
- Reserved seating
- General admission
- Multi-venue support
Automatic season subscription renewals
Tools to increase season ticket renewals, without the admin work
- Reserve each subscriber's same seats for the new season automatically
- Send customized renewal emails right within ThunderTix
- Patrons confirm their package — same seats — with a one-click link
- Allow seat change requests while holding the original seats until confirmed
- Pay What You Can packages renew at the new season's suggested price — patrons adjust before paying
AI-Powered Insight
Know your subscribers, not just your sales
Season subscriptions live inside the ThunderTix patron CRM — so you can ask plain-language questions about renewals, lapsed subscribers, and package performance and get real answers from your own data. Explore our AI integration for ticketing to see everything it can do.
More from the ThunderTix platform
Season subscriptions are one capability among many. Here are the features performing arts and live-event venues most often use alongside their season subscriptions — all built natively into the same box office.
Reserved Seating
Pixel-perfect seating charts for any layout — theaters, tables, outdoor venues, and hybrid configurations — with best-available seat selection and ADA support.
Design your seating chartPatron CRM
Donor profiles, purchase history, seat preferences, LYBUNT and SYBUNT segments, and auto-tagged lifecycle stages for every patron.
Build deeper patron relationshipsMembership Management
Auto-renewing memberships with tier benefits, member-only pricing, and presale windows for reserved seating events.
Grow your membership programBox Office Sales
Process orders in seconds with one-screen workflow, instant exchanges, and complete patron history at a glance.
Streamline box office operationsFundraising
Round-up donations at checkout, dedicated fundraising campaigns, and earmark-to-cause options that turn small gifts into real revenue.
Accept donations onlineEmail Marketing
Mass emails with opens-and-clicks tracking, plus Mailchimp and Constant Contact sync — segment patrons and measure tickets sold per campaign.
Reach your audienceSeason Ticketing FAQ
Season pass software, answered
Which ticketing services support season ticket subscriptions and renewals?
ThunderTix supports season ticket subscriptions and automated renewals natively — no add-ons or third-party integrations. Venues can offer four subscription types in the same season (Choose All, Fixed Date, Build Your Own, and Flex Pass), and renewals automatically hold each subscriber's same seats for the new season with a one-click confirmation link.
What is season pass software?
Season pass software lets a venue sell bundled admission to multiple events in a single purchase — a full season, a curated series, or a flexible voucher pass. Good season pass software handles reserved seating and general admission, calculates package discounts at checkout, and automates renewals so subscribers return year after year without manual re-entry by the box office.
How do patrons buy season passes or multi-event packages?
Patrons purchase directly from the venue's ThunderTix event page in a guided checkout: pick dates (or receive pre-selected dates), choose seats, review, and pay. Flex Pass buyers receive voucher codes by email and redeem them for specific performances and seats any time before an event sells out.
What tools increase season ticket renewals?
The biggest drivers of renewal rates are same-seat holds, one-click confirmation, and timely outreach. ThunderTix reserves each subscriber's seats automatically for the new season, sends customized renewal emails from within the platform, and lets patrons confirm or request seat changes with a single link. The built-in patron CRM also surfaces unrenewed subscribers so staff can follow up before the season starts.
Can one platform sell reserved seating and general admission in the same season package?
Yes. ThunderTix packages can combine reserved seating charts, general admission events, and even multiple venues in a single subscription — useful for organizations with a main stage, a black box, and outdoor or off-site events in one season.
See ThunderTix season subscriptions in action
Sell more subscriptions, reduce administrative work, and keep patrons coming back every season with the most flexible season pass software in the industry.