Season Ticketing Software
Four ways to subscribe. One box office. Patrons who come back every season.
ThunderTix gives you the most flexible season ticket options in the industry — four distinct package styles that work across reserved seating and general admission, with automated renewals that hold each subscriber's same seats year after year.
- 4 package styles in one season
- Reserved seating + GA, any combination
- One-click subscriber renewals
Why ThunderTix
Subscription ticketing without the rigid template
Most ticketing platforms offer one subscription model and call it a day. ThunderTix lets you offer multiple subscription types in the same season, sell across reserved seating and general admission events in any combination, automate season ticket renewals with reserved seat holds, and give patrons unmatched flexibility — without adding admin workload.
Choose All Package
Full season, flexible dates
Perfect for patrons who want every event in the season but need freedom to choose dates. Think of it as offering your ticket inventory à la carte — the customer still gets the full season, with the flexibility of choosing the date that works for them.
- Patrons select one performance per included event in your series
- Fully guided four-step checkout: pick dates → choose seats → review → pay
- Exclude specific performances from eligibility while including the rest of a run
- Patron picks dates
- Full season
Fixed Date Package
Your curated season lineup
Great for themed series like “Opening Night” or “First Thursday.” You pre-select the performance dates for each event, so a First Thursday package automatically includes the first Thursday performance of every event in the series.
- You pre-select the performance dates for each event in the package
- Patrons buy once and their dates are locked in — simpler renewals and planning
- Reduces decision fatigue for your audience while keeping operations predictable
NEW: Add-on events. Let subscribers purchase additional events beyond the base package — special engagements, holiday shows, or one-night-only performances. You choose whether a fixed package offers add-ons and exactly which events are available, so patrons expand their season in the same checkout.
- Venue picks dates
- Themed series
Build Your Own Package
Custom mini-season
Attract new subscribers with partial-season flexibility. Offer seven main stage productions and let patrons pick any five for a discount — a “mini-season” that converts audiences not yet ready to commit to the full lineup.
- Patrons select a minimum number of events from your season lineup (e.g., 5 of 7)
- Customers mix premium nights with matinees while still enjoying subscriber benefits
- The proven on-ramp for first-time subscribers
- Patron picks events
- New-subscriber on-ramp
Flex Pass Package
Maximum redemption flexibility
The most versatile subscription ticketing option available. Patrons receive voucher codes to redeem for tickets later at their convenience — selecting performances and seats any time before an event sells out.
- Standard Use — voucher valid once per event, across all included events
- Limited Use — once per event with a total redemption cap you set (e.g., any 6 of 10 events)
- Punch Card — a set number of punches redeemable in any combination, even all on one favorite show
NEW: Section-Restricted Flex Passes. For reserved seating events, restrict redemptions to specific sections of your seating chart. Create tiers like Preferred, Standard, and Value, sell each pass level at a different price, and preserve premium seats for premium pass holders.
Pricing Your Packages
Flexible discount options
For Choose All, Fixed, and Build Your Own packages, price the bundle the way your season is built — we calculate the discount automatically at checkout and in all reporting.
Specified Price
One flat rate for the full package. Many organizations already discount opening night — offer an even deeper rate for an opening-night package across the whole series. You set the price across the spectrum of events.
Percentage Off
Auto-calculated savings per ticket at checkout. Especially effective for Build Your Own packages where ticket prices vary considerably — premium nights mixed with matinees, adult prices alongside children's tickets.
Dollar Off
A consistent per-ticket discount across the package, calculated automatically at checkout. Most effective with similarly priced tickets, so savings feel uniform across ticket types.
Percentage Off requires identical ticket types, names, and descriptions across package events for accurate bundling. Flex Pass supports Specified Price only.
Supports any venue & seating layout
Reserved, general admission, or both
Combine reserved seating charts, general admission areas, and multiple venues inside a single package. Easily adapt to changing configurations like black box theatres or seasonal seating shifts.
- Reserved seating
- General admission
- Multi-venue
Automatic season subscription renewals
Save hours of admin time and increase retention
- Reserve each subscriber's same seats for the new season automatically
- Send customized renewal emails right within ThunderTix
- Patrons confirm their package — same seats — with a one-click link
- Allow seat change requests while holding the original seats until confirmed
AI-Powered Insight
Know your subscribers, not just your sales
Season subscriptions live inside the ThunderTix patron CRM — so you can ask plain-language questions about renewals, lapsed subscribers, and package performance and get real answers from your own data.
More from the ThunderTix platform
Season subscriptions are one capability among many. Here are the features performing arts and live-event venues most often use alongside their packages — all built natively into the same box office.
Reserved Seating
Pixel-perfect seating charts for any layout — theaters, tables, outdoor venues, and hybrid configurations — with best-available seat selection and ADA support.
Design your seating chartPatron CRM
Donor profiles, purchase history, seat preferences, LYBUNT and SYBUNT segments, and auto-tagged lifecycle stages for every patron.
Build deeper patron relationshipsMembership Management
Auto-renewing memberships with tier benefits, member-only pricing, and presale windows for reserved seating events.
Grow your membership programBox Office Sales
Process orders in seconds with one-screen workflow, instant exchanges, and complete patron history at a glance.
Streamline box office operationsFundraising
Round-up donations at checkout, dedicated fundraising campaigns, and earmark-to-cause options that turn small gifts into real revenue.
Accept donations onlineEmail Marketing
Mass emails with opens-and-clicks tracking, plus Mailchimp and Constant Contact sync — segment patrons and measure tickets sold per campaign.
Reach your audienceSee ThunderTix season subscriptions in action
Sell more subscriptions, reduce administrative work, and keep patrons coming back every season with the most flexible season ticketing software in the industry.