Go beyond a list of names. ThunderTix gives every account a complete, secure CRM — with automatic RFM scoring, eight-stage customer lifecycle management, and an infinitely query-able patron database — built to help you understand, engage, and grow your audience.
RFM scoring and customer lifecycle stages are now built into every ThunderTix account — at no extra cost. Every patron is automatically scored, staged, and segmented the moment they buy.
RFM scoring on every customer, automatically
The moment someone buys a ticket, ThunderTix scores them on the three signals that actually predict future spending — Recency, Frequency, and Monetary value — each rated 1–5 and rolled into a single RFM score out of 5.0. No spreadsheets, no data scientist, no third-party CRM.
Recency — rated 1–5
How recently each patron last purchased. A 5 means they were just here; a 1 means it’s been a long time.
Frequency — rated 1–5
How often they buy. Distinguishes a one-time visitor from a regular who comes back season after season.
Monetary — rated 1–5
Total lifetime value contributed to your venue, so your highest-value patrons surface instantly.
Lifecycle stages that update themselves
Every patron is automatically placed on an eight-stage journey — from the first time they enter your database to the day you win them back. ThunderTix moves them between stages for you as their behavior changes, so you always know exactly where each relationship stands and what to do next.
In your database, no purchase yet.
Made their very first purchase.
Came back for a second visit.
Buying regularly and engaged.
Slowing down; overdue for a return.
Hasn’t purchased in a while.
Long inactive, but still yours.
Re-engaged after lapsing — a win.
Your patrons, grouped by what they’re worth
ThunderTix combines each patron’s RFM score and lifecycle stage into clear, marketable segments — so you can reward your best, re-engage the fading, and grow the new. Real examples from a live ThunderTix account:
Search your entire audience, any way you can imagine
The ThunderTix patron database is fully searchable across twelve filter categories that you can stack into unlimited combinations. Find “lapsed donors in the 78701 ZIP who attended a jazz show last season but haven’t bought this one” in seconds — then email the exact list or export it.
One profile. Every interaction.
Click any name to see the complete relationship — ticketing, giving, memberships, gift cards, and your own notes — alongside their live RFM score and lifecycle stage.
Ticketing & order activity
Full order history with tickets, dates, and events; total tickets and orders; imported orders; and the status of any open or partially paid balances.
Giving summary
Donor classification, first / last / largest gift, total monetary and in-kind donations, frequency, and household or organization totals.
Patron insights
Unlimited custom classifications (Season Subscriber, Volunteer, Board Member) plus event genres assigned automatically from past attendance.
Memberships, gift cards & notes
Current membership level, purchased and received eGift cards with balances, and internal notes like “prefers balcony” for personal service.
Turn a segment into a campaign — and see the revenue
Build a targeted list from any combination of filters, then send mass email straight from ThunderTix. Track every open, click, order, and dollar earned, so you know the exact ROI of each send — no third-party tools required.
- Target past attendees of a specific event or genre
- Re-engage lapsed donors and dormant buyers
- Reward champions and top spenders with VIP offers
- Full ROI tracking: opens, clicks, ticket sales, and total revenue per campaign
Prefer your own tool? Sync directly to Mailchimp or Constant Contact, or export any filtered list as CSV.
Your customers, your data
Unlike other ticketing platforms, ThunderTix never claims ownership of your patron data. We don’t share it and we don’t sell it. Your audience belongs to you — RFM scores, lifecycle history, and all.
Free, full-service migration
Switching to ThunderTix? We import your entire history at activation — no spreadsheets, no manual re-entry — and your patrons start earning RFM scores and lifecycle stages from day one.
Full customer database
Names, emails, phones, addresses, tags, statuses, memberships, and internal notes.
Complete order history
Every ticket purchased, event attended, and dollar spent — linked to each profile.
Past donation records
Giving history from third-party platforms, imported and fully searchable.
RFM, lifecycle & your CRM
Does ThunderTix include RFM scoring?
Yes. Every ThunderTix account includes automatic RFM scoring at no extra cost. Each patron is scored 1–5 on Recency, Frequency, and Monetary value, combined into a single RFM score out of 5.0, and kept current automatically as they buy.
What customer lifecycle stages does ThunderTix track?
ThunderTix automatically assigns every patron to one of eight lifecycle stages: Prospect, First-Timer, New Active, Active, Lapsing, Lapsed, Dormant, and Won-Back. Patrons move between stages automatically as their purchasing behavior changes.
Can I search and segment my patron database?
Yes. The ThunderTix CRM is fully query-able across twelve filter categories — General options, Patron information, Location, Orders, Date range, Event / Package, Has not purchased, Attendance, Genre / Classification, Donations, Memberships, and Lifecycle & RFM — which can be combined into unlimited segments, then emailed or exported.
Is the CRM included with every plan, or is it an add-on?
The CRM — including RFM scoring, lifecycle stages, advanced search, mass email with ROI tracking, and complete patron profiles — is built into every ThunderTix account. There is no separate CRM fee and no third-party tool required.
Do I own my customer data?
Yes. Your patron data is yours. ThunderTix never claims ownership of it and never shares or sells it to third parties. You can export your full database, including order and donation history, at any time.
Will my existing patron history transfer when I switch?
Yes. ThunderTix provides free, full-service data migration at activation, importing your full customer database, complete order history, and past donation records. RFM scoring and lifecycle staging begin applying to your imported patrons immediately.
A CRM that works as hard as your box office
Clean records, automatic RFM scores, self-updating lifecycle stages, an infinitely query-able database, built-in email with ROI tracking — and your data always stays yours. It’s all part of one full-featured ticketing and CRM platform: no third-party CRMs, no data silos, no loss of control.