16 Automated Emails Essential for Box Office Success

Powerful Communication Tools Included with ThunderTix

Keeping your patrons informed and engaged has never been easier! ThunderTix offers a suite of automated email features designed to save you time, boost attendance, and enhance your customers’ experience at no additional cost. These automations along with the list of essential theatre ticketing software features and solutions 2025 will have your venue reaching new heights.

16 Automated Emails to save you time

These essential emails are automatically sent to your customers and staff, making day-to-day ticketing and event management effortless:

  • Order Confirmation & Receipt
    Customers instantly receive a branded confirmation email after purchase, complete with your logo, colors, and event details. You can also receive admin copies to stay informed.

  • Donation Receipt Emails
    When patrons donate during ticket purchase or fundraising campaigns, they get a customized thank-you email—perfect for sharing your 501(c)(3) status and tax-deductible info.

  • Event Reminder Emails
    Automatically send a reminder email days or hours before an event to reduce no-shows and increase attendance.

  • Post-Event Follow-Up Emails
    Send customized emails after events to request reviews, link to surveys, promote upcoming events, or simply thank your attendees.

  • Waitlist Availability Notifications
    Customers on the waitlist can be automatically notified when space becomes available, helping you fill every seat with zero effort.

  • Refund Requests
    You'll receive an email alert when customers submit a refund request from their order confirmation that they can no longer attend (if you choose to enable this option in your account settings)
  • Undeliverable Email Alerts
    You’ll be notified when emails bounce so you can follow up with the customer and ensure they get their tickets or receipts

  • Inventory Alert Notifications
    Stay ahead of sales by receiving alerts when ticket inventory for any event falls below your set threshold

  • Sold-Out Alerts
    Get notified the moment an event sells out. ThunderTix will also display a clear "SOLD OUT" message online and, if enabled, automatically offer a waitlist

  • Low Inventory for Merchandise & Products
    Keep your merch team in the loop with alerts when any product reaches a low-stock threshold

  • Donation Alerts
    Stay on top of donor engagement with notifications every time a donation is made

  • Product Purchase Notifications
    Receive an alert when someone buys a merchandise or concession item, giving staff the opportunity to pull the items and prepare them for pickup on the show day

  • Event Nearing Expiration
    You’ll be notified when an event is approaching its scheduled end, giving you the opportunity to take action and extend sales, if desired
  • Nightly Sales Summary
    At the end of each day with ticket activity, you’ll receive an email summarizing total sales and key data.

  • Weekly Event Summaries
    Receive a breakdown of sales activity by event each week to monitor performance and plan ahead.

  • Declined & Abandoned Order Alerts
    Get alerts when an order fails due to a declined card or is abandoned mid-checkout. These alerts include partial customer info so you can follow up and potentially recover the sale.

With ThunderTix, all of these emails and alerts are included with your account—automatically sent, fully branded, and designed to save you time while keeping your patrons and staff informed.

Built-in Mass Mail

Send beautiful, fully branded HTML emails with our powerful Mass Mail system. Easily notify attendees about schedule changes, cancellations, or important updates for specific events or performance dates. Beyond event messaging, use our CRM to create custom audience segments and target emails precisely where they’ll have the most impact.

Our complete email designer lets you add images, sections, calls to action, and more to craft engaging messages that reflect your brand. Plus, track the revenue generated from each campaign right within our marketing analytics to measure your ROI and optimize future outreach. Available with the Email Branding upgrade ($145 setup + $5/month, plus $0.01 per email sent).

A preview of the ThunderTix mass email template builder to add sections onto a custom email.

Email Validation Service

Mistyped emails happen, and when they do, customers may never receive their tickets. Our email validation service checks email addresses in real time during checkout to catch typos before orders are submitted — ensuring patrons always get their tickets hassle-free. This service is available for just $0.01 per validation, billed monthly.

With ThunderTix, your email communications are automated, branded, and built to help your venue succeed—saving you time and strengthening customer relationships every step of the way.