With season tickets and subscriptions down, try adding a Flex Pass to increase interest and attendance. Traditional subscriptions for newspapers, magazines, and the performing arts have plummeted while things we used to buy individually, such as food (Hello Fresh and Blue Apron) and clothing (Stitch Fix), now have subscriptions. Of course, entertainment now uses a…
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More than free labor, volunteers are the lifeblood of the performing arts community. Volunteers bring passion, knowledge, and dedication to your thriving organization. For smooth operations, most performing arts organizations need to have multiple people scanning tickets, distributing programs, and ushering patrons to their seats. In addition to that, volunteers serve as your eyes and…
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Think outside the box (office) with Pay What You Can Help your patrons feel empowered and trusted while creating a bigger community and increased revenue with Pay What You Can. What is Pay What You Can? Pay What You Can (PWYC) also known as Pay What You/I Want simply offers a way for people to…
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An Unsung hero of the pandemic can be your go to superpower for fundraising What do you see when you look at the odd square above? A weird maze? A reminder that your eyesight isn’t what it used to be? Opportunity? QR Codes: Increasing revenue in a changing world QR Codes and their unique look…
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Creating multiple subscription types, discounts, and offers allows patrons to find a package that is tailored just for them. Increase season subscription sales this season!
Hard as it is to believe, a decade ago, most performing arts venues took the old pen-and-paper route to handle ticket sales. One such organization making the transition to online ticket sales resides in Plano outside of Dallas, Texas. North Texas Performing Arts (NTPA) started with ThunderTix in 2017 and with the efficiencies of online…
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The set awaits, performers are ready, and the box office schedule ensures everyone is ready to greet attendees. Then you get the news — your lead has Covid. As theatres continue towards recovery from the pandemic and contend with lower attendance, preventing cancelation is critical. When Covid cancelations strike, it causes disappointment with patrons, adds…
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Covid seems a distant memory — almost. While we’ve learned how to navigate around this new virus with vaccines, masks, and care, a glance at the empty seats during recent performances proves that the effects are lingering. In fact, the New York Times reports that attendance across North America has fallen by 40-60%. Season subscribers…
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Help patrons feel safe to return The performing arts attracts a decidedly mature audience. In fact, the Monterey Symphony reports the average audience member is 71, and 55 is the magic number for classical music fans. While 41 is the average age for broadway performances, community theatres worldwide generally skew a bit older. This is…
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There is no handbook on how we — as owners, directors, box office managers and staff for event businesses — should operate in a world where the very essence of what we do, that is, bringing people together, has been banned throughout the world. These circumstances have imposed on all of us a true fight…
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