Arts People vs. ThunderTix

ThunderTix vs Arts People

Built for the arts.
Designed for this decade.

Arts People (now part of Neon One) and ThunderTix both serve performing-arts venues, theatres, and nonprofits. The difference shows up in the details patrons feel first — starting with the seat map.

Same audience. Different decade of software.

Seat selection your patrons can easily use

A seat map is the one screen every buyer touches. The two platforms draw the room very differently — here are the same kinds of venues, side by side.

Reserved seating · the room’s real shape

A seat map shaped like your actual room

Arts People builds charts on a rectangular grid, so rows and sections sit in straight blocks. ThunderTix draws the auditorium closer to its real shape — fanned arcs, raked rows, angled banks, and a balcony tier above. The two maps below are the same kind of venue.

Arts People Arts People reserved-seating chart: rows and sections arranged on a rectangular grid in three straight blocks

A rectangular grid layout.

ThunderTix ThunderTix reserved-seating chart: a raked orchestra floor in curved center, left, and right sections with an angled balcony tier above, all fanned around a stage at the bottom

Curved, raked sections that mirror the real auditorium.

Seat holds the public doesn’t need to see

Venues hold seats for all kinds of reasons — staff, cast & crew, ushers, press, accessibility companions. On some platforms those holds are visible to patrons, who can see which seats are held and how many, so a lightly-sold or heavily-held show can look troubled before it starts. With ThunderTix, held seats look identical to sold ones on the public map — no hold type, no count, no operational detail on a public page.

Dinner seating that looks like the room

For dinner theatre and cabaret, Arts People represents each table as a shaded box. ThunderTix draws the real floor plan — two-tops, four-tops, long communal tables, and rail seating along the sides — with each seat individually selectable, so guests pick the chair they want and the screen looks like the room they’ll sit in. Venues can also decide, section by section, whether guests may book a single seat at a table or must take the whole table — a simple control that nudges a couple toward a two-top instead of claiming a four-top and leaving two seats empty.

Arts People Arts People dinner-theatre chart: each table drawn as a small shaded box

Tables are represented as shaded boxes.

ThunderTix ThunderTix dinner-theatre chart: a full floor plan of two-tops, four-tops, long communal tables and rail seating along the sides, around a stage, each seat individually selectable, with an all-in price-and-fees tooltip shown on hover

Tables in every size, from two-tops to long communal tables — each seat individually selectable.

Two more things buyers feel

On Arts People, hovering a seat shows only a code like TB45-1, without the price or fees. And on a phone, a public review notes that some patrons “have difficulty selecting seats.” ThunderTix shows the price and fees on hover and adapts cleanly to mobile.

General admission, priced up front

Not every show has reserved seats — but the “choose your tickets” screen still has to answer the questions every buyer has: what does it cost, and what am I actually getting?

General admission

Tell people what they’re buying — and what it costs

ThunderTix shows each option with its all-in price and the exact ticket-plus-fees breakdown, a plain-language description of the seat, and live availability — “Sold Out,” “Only 2 left.” Arts People asks “how many seats?” across five payer types with a quantity box for each, and shows no price anywhere on the screen. One page sells the room; the other asks patrons to guess.

Arts People Arts People general-admission page: a plain quantity form listing General Admission, Student, Senior, Active Military, and Child, each with a number box and no price shown

Five ticket types, each with a quantity box, and no prices shown.

ThunderTix ThunderTix general-admission page: each seating type shows an all-in price with the ticket-plus-fees breakdown, a plain-language description, and live availability badges like Sold Out and Only 2 Left

Every option priced all-in, described plainly, with live availability.

Reporting & accounting

Reports that reconcile

Your treasurer, your board, and your auditor all need numbers that tie out. ThunderTix gives you accounting (GL) codes, a reconciliation report, deferred-revenue handling for packages and flex passes, and a cash-vs-accrual view — one system, one source of truth.

Several Arts People reviewers describe the opposite experience: reports that “generate misleading numbers because of the separation between Neon One and Arts People,” along with transactions that aren’t easy to edit and duplicate patron records. Two systems stitched together can be harder to reconcile.

GL codes Reconciliation report Deferred revenue

GL Reconciliation — sample

4000Ticket Revenue$48,210.00
4100Donations$6,940.00
2300Deferred (Season)$12,500.00
5050Processing Fees($1,486.20)
Net to deposit$66,163.80

Own your payments

Arts People runs your payments through its own Neon Pay processor. ThunderTix lets you keep your own gateway, be the merchant of record, and decide how fees are handled — your money, your rules.

Payments & control

You’re the merchant of record

With ThunderTix you connect your own Stripe, Square, Authorize.net, or other gateway. Money lands in your bank on your schedule, you choose whether to absorb or pass fees, and there’s no second platform re-pricing or skimming your transactions.

Free and comped tickets are always free — no per-ticket charge on a $0 ticket or a box-office comp.

See full ThunderTix pricing →

Payments — on your terms

  • Your own gateway — Stripe, Square, Authorize.net, Beanstream, Moneris, or Elavon
  • You’re the merchant of record — not a sub-account on someone else’s processor
  • Funds settle to your bank on your schedule
  • Absorb or pass fees — your call
  • Free & comped tickets never carry a per-ticket charge
Patron intelligence

Patron intelligence, built in

ThunderTix scores every patron automatically — RFM (recency, frequency, monetary) plus eight lifecycle stages from first-timer to won-back — and it’s included, not a paid add-on or a bolted-on CRM. Arts People lets you build patron lists by hand from purchase, donation, and attendance history; ThunderTix does the segmenting for you the moment a ticket sells.

Because it’s the same system that sold the ticket, there’s no second database to reconcile to find your best patrons — and a full export/API keeps that data genuinely yours.

Included & automatic RFM scoring Lifecycle staging Open API & export

Explore the patron database →

Patron lifecycle · live RFM

ThunderTix RFM patron profile for a first-timer customer, showing their recency, frequency, and monetary scores and lifecycle stage
First-timer — just made their first purchase
ThunderTix RFM patron profile for an active champion customer with high recency, frequency, and monetary scores
Active champion — loyal, high-value, engaged now
ThunderTix RFM patron profile for a won-back customer flagged as a rising star after re-engaging
Won-back rising star — re-engaged after lapsing
AI, built in

An assistant that already knows your box office

ThunderTix ships an AI support assistant trained on your own ticketing data — so patrons and staff get answers in seconds, not a support queue. It’s the kind of capability legacy platforms describe as a roadmap item, available now.

It goes further than a chat box: ThunderTix also offers an MCP connector (in beta, included free) that lets AI agents and assistants work directly with your box office — pulling reports, checking availability, drafting patron outreach — all under your control.

See the AI tools →

ThunderTix Assistant
Did Sarah Patel renew her season subscription?
Yes — Sarah Patel renewed the 2026–27 season on Apr 12 (Seats F5–F6). She’s an Active subscriber with an RFM score of 5-5-4. Want me to draft her a thank-you with early access to the gala?

ThunderTix vs Arts People, at a glance

The functional differences that matter most for a working box office.

ThunderTix Arts People
Seat-map geometry Curves, arcs, angled & raked sections, real tables Rectangular grid builder only
Held seats Hidden from patrons — shown only as unavailable Marked “Held” on the public map
Prices before checkout All-in price, fees & description on every option Quantity form, no prices shown
Payments & gateway Your own gateway, you’re the merchant of record Processed through Neon Pay
Reporting One system: GL codes, reconciliation, deferred revenue Split across Arts People + Neon CRM
Patron segmentation Automatic RFM & lifecycle staging, included Manual list-building
AI & automation Built-in AI assistant + MCP connector Not available
Mass email Included — keeps your sent history Included, but doesn’t retain sent emails

When Arts People may be the better fit

If your organization already lives inside the Neon One ecosystem — Neon CRM for fundraising, memberships, and grants — and ticketing is a secondary function, Arts People’s native tie-in to that stack is a real advantage. And for very small, low-volume groups that want the simplest possible per-ticket price with no platform fee, a flat $0.99 model can pencil out. ThunderTix is built for venues where the box office itself is the engine: where seating, reporting, and patron data carry the weight.

No metered add-ons

The embed widget, mass email, and Classes module are included — not billed per ticket as separate line items.

One system, one ledger

Tickets, donations, packages, and patron history live together, so your reports actually reconcile.

Free means free

No per-ticket charge on $0 tickets or box-office comps. You only pay when you sell.

See the difference on the screen that matters

Take ThunderTix for a spin — start with the seat map your patrons will actually use, then look at the reports your board will trust.

View pricing & start free