Today, we are recommending that all organizations using ThunderTix switch their payment gateway to Stripe instead of others like Authorize.net. Read more about secure event ticketing below for the reason for our recommendation. PSD2: SCA Requirement Imposed by the EU The European Union (EU) has continued to set rigorous standards to ensure the privacy and…
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As a long time season subscriber to our local theater and a frequent patron to Austin’s many live events, I expressed to the theater my disappointment when I learned that they would impose an exchange fee of $6.00 per ticket. This is an egregiously high fee for a ticket that may represent as little as…
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Bwa-ha-ha-ha! You’re gearing up to create your annual ghost tour, and you know you need to nail down a ticketing service. Where do you start? We’ve developed this guide to help you find the best ticketing service for ghost tours. Your focus is to find a platform with all of the integrated tools to help…
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October is the busiest time of the year for the folks at ThunderTix as the fall festival and ghost tour season begins. In anticipation of your big month, the search for the best ticketing service for fall festivals should happen well before your event planning reaches its final stages. You definitely have an idea of…
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Hashtags — simple words or phrases (without spaces) preceded by the hash or pound sign (#) — effectively reaching new and existing audiences. Let’s discuss how to use hashtags to promote events through social media and sell more tickets. Hashtags are a way of categorizing content around themes. These themes create easy-to-follow links for social…
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Most of us think of TripAdvisor as a resource for planning hotel stays or booking tours. In reality, a TripAdvisor listing is vital to all event businesses. This is especially true if your goals include growing sales with customers outside of your geographic area and to sell more tickets. In this article, we discuss the…
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You’ve just wrapped up another year, and if you are like most business leaders, January is your time to define the goals for the new year. When our numbers don’t pan out as we’d hoped, we generally tend to set a goal of increasing event revenue. For event business owners, that generally translates to, “I…
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Businesses strive to maximize revenues, and for our clients, ticket prices and fees are the primary means to that end. The law of supply and demand dictates that a shift in price will have a correlating shift in demand. However, this isn’t always the case. Sometimes the reverse is true, and price increases can increase…
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There are two versions of the Tax Cuts and Jobs Act, and while the house and senate hammer out their respective bills’ differences, you can begin to prepare for the effect on charitable giving through tax law changes. First, donations are tax deductible only when made to “qualified organizations” and only when included on Form…
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Every once in a while, a patron might prefer a little elbow room by leaving an empty seat between them and the next person. Empty single seats in the middle of a row can cause challenges especially during sellout dates as it can be difficult to sell individual seats by themselves. We have a new algorithm…
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