Best practices: How to sell music festival tickets
Wondering how to sell music festival tickets? If you are new to online ticketing, or feel your current ticket software isn't performing up to snuff, read this post and learn from one of the best - the Toadlick Music Festival in Dothan, Alabama!
The Toadlick Music Festival
Deep in the heart of Dixie is the Toadlick Music Festival, one of the most popular outdoor events in the country. The three-day, country music festival is held at the National Peanut Festival Fairgrounds in Dothan, Alabama. But Toadlick patrons leap in :) from all across the Southeast, including Florida, Georgia, Louisiana, Mississippi and Tennessee.
Last year, over 30,000 people attended the Toadlick music festival to see performances by some of the biggest names in country music. For 2013, country music superstar Luke Bryan (video above) will perform along with Lynyrd Skynyrd, 3 Doors Down, and Jake Owen also set to perform. But the big name acts are only one aspect of the festival's success. Behind the scenes is a hard working team committed to providing value to both the ticket buyers and event sponsors.
Event managers in need of inspiration need to look no further than Toadlick for the best practices in event promotion, awareness and how to sell music festival tickets.
Favorite Festival Features
A business critical component of any successful music festival is satisfying the needs of event sponsors. Toadlick brings their cherished sponsors and on-site vendors to the attention of patrons with an engagement process few can match. Festival goers spend time (and money) continuously engaged with sponsors during three days at branded V.I.P. tents and special activities, including fun games and contests. The result is a seamless experience that entertains the public while serving the business interests of the festival owners, sponsors and on-site vendors.
One may ask how the Toadlick Music Festival has obtained such an enviable roster of sponsors, advertisers and vendors. The answer is masterful event promotion and closely monitored advertising campaigns. For example, Toadlick managers tally the ticket sales that occur in the local markets where radio ads are running. Using the ticket order zip codes and cities, Toadlick can determine if their marketing efforts are effective and adjust campaigns, nearly in real-time.
Festival owners should note that in addition to helping manage advertising results, the online ticketing software Toadlick is using provides a receipt each and every time a ticket is purchased, which are then compiled into actionable data sets. Also, ticket sales dollars are being deposited on a nightly basis, providing Toadlick with liquidity for the operational costs that come up throughout the pre-event timeline.
And speaking of ticket sales, the Toadlick music festival is making the noble effort to donate to two charitable causes. From the official website:
Toadlick Music Festival is proud to partner with two great local charities, the Wiregrass Children’s Home, supporting the children of the wiregrass, and the Special Operations Warrior Foundation, supporting our troops at home and abroad as well as their families. A portion of the proceeds from ticket sales will benefit both charities. Toadlick is proud to support these two charities that provide the very foundation of our country.
By supporting these two charities, the Toadlick festival is not only giving back to those in need, it is building its professional reputation in the event industry.
Toadlick Knows How To Sell Music Festival Tickets - Do You?
Music festivals are one of the most popular, and most profitable, types of events. That popularity means large crowds at vast temporary locations with many entrance gates.
ThunderTix is proud to be the online ticketing software of choice for the Toadlick Music Festival and we'd love to be your choice too. Our technology helps lowers your costs by making ticket sales and gate management more efficient.
The ThunderTix plan for festivals includes the tools for you to manage advertising effectiveness, just like Toadlick. Plus, our Print-At-Home pdf tickets have the option of display advertising from your choice of event sponsors, making your event that much more profitable.
You may already have event sponsors and vendors you work with, now you can extend that business relationship by offering them ad space on your tickets. The same available space on the ticket can be for coupons to increase souvenir sales (“Bring this with you to get a dollar off a commemorative T-shirt!“) for yourself or your vendors.
Don’t pay for more tickets than you need!
Pricing structures for festivals and one-time events are tailored to meet your special circumstance. Ticket sales for festivals are often in the thousands and tens of thousands, and our festival ticketing plan is tiered for that reason. We have several ticket levels to choose from, each one is an economical way to start selling tickets online today, including seasonal operations (Spring to Fall). If you don’t see your annual ticket volume listed, don’t worry, just contact us and we will work with you for plan that is the right fit.