Facebook’s networking app has a new live streaming platform, Facebook Live and may offer the ideal solution to stream your live event. The key to the success of Facebook Live rests in having a large number of Facebook followers who frequently engage with your content. Further, Facebook Live limits your virtual broadcast to a single…
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Event cancellations, Postponements, and Refunds With the growing concern around the Coronavirus (COVID-19), we wanted to address some common questions and concerns we’ve received from our clients regarding the handling of event cancellations and postponements and some approaches to help allay customer fears. What we are doing While most of our venues have been lightly…
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As a long time season subscriber to our local theater and a frequent patron to Austin’s many live events, I expressed to the theater my disappointment when I learned that they would impose an exchange fee of $6.00 per ticket. This is an egregiously high fee for a ticket that may represent as little as…
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Hashtags — simple words or phrases (without spaces) preceded by the hash or pound sign (#) — effectively reaching new and existing audiences. Let’s discuss how to use hashtags to promote events through social media and sell more tickets. Hashtags are a way of categorizing content around themes. These themes create easy-to-follow links for social…
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Most of us think of TripAdvisor as a resource for planning hotel stays or booking tours. In reality, a TripAdvisor listing is vital to all event businesses. This is especially true if your goals include growing sales with customers outside of your geographic area and to sell more tickets. In this article, we discuss the…
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You’ve just wrapped up another year, and if you are like most business leaders, January is your time to define the goals for the new year. When our numbers don’t pan out as we’d hoped, we generally tend to set a goal of increasing event revenue. For event business owners, that generally translates to, “I…
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Businesses strive to maximize revenues, and for our clients, ticket prices and fees are the primary means to that end. The law of supply and demand dictates that a shift in price will have a correlating shift in demand. However, this isn’t always the case. Sometimes the reverse is true, and price increases can increase…
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There are two versions of the Tax Cuts and Jobs Act, and while the house and senate hammer out their respective bills’ differences, you can begin to prepare for the effect on charitable giving through tax law changes. First, donations are tax deductible only when made to “qualified organizations” and only when included on Form…
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Every once in a while, a patron might prefer a little elbow room by leaving an empty seat between them and the next person. Empty single seats in the middle of a row can cause challenges especially during sellout dates as it can be difficult to sell individual seats by themselves. We have a new algorithm…
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How much time is too much before you’re greeted by waitstaff at a restaurant? How deep should the supermarket line become before a backup cashier is called? And if you showed up at the hospital, what is an acceptable wait time? LWBS is the acronym used in the healthcare industry to describe when patients are…
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