Author: admin

dynamic pricing

Should Theaters Use Dynamic Pricing?

This installment of ‘Green Means Go’ asks: Should performing arts theaters & nonprofits take a page from the professional sports playbook and use dynamic pricing? Fraught with controversy, the risks and rewards of dynamic pricing for tickets require very careful consideration by theater owners and nonprofit organizations. Taking A Page From The Sports Playbook Dynamic pricing has been in use by electricity suppliers, hotels, rental cars and commercial airlines,…
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historical walking tour

Historical Walking Tours: History & Hollywood Intertwined

Just a week before the Steven Spielberg film ‘Lincoln’ opens nationwide, the city of Richmond Virginia and the Richmond National Battlefield Park hosted a historical walking tour that retraced Abraham Lincoln’s footsteps made in April 1865. We look at how a guided tour can intertwine prominent past events with popular culture to provide a history lesson and…
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The Show Must Go On - Hurricane Sandy's Impact on Venues & Events

The Eastern half of the United States is now hard at work recovering from the devastation of hurricane Sandy. We offer our expertise and advice for venues and events as they roll up their sleeves and get back to business. The best practices herein are not limited to the hurricane affected areas and are applicable…
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performing arts centert

Green Means Go for Performing Arts Theaters

The new ‘Green Means Go’ series is for performing arts theaters and chronicles the latest developments in fundraising, event awareness and ticket sale technology. ThunderTix’s commitment to The Arts doesn’t end with a sold out performance. We want to help theaters, big and small, meet their operational goals by sharing new ideas and best practices…
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Using ticketing software to lower the costs of school reunions

The years seem to fly by. One day you are throwing your mortarboard in the air. The next day you get a invitation to your 20 year high school reunion. Organizing a school reunion is no small feat. The time, effort and costs involved are similar to that of a small rock concert. Worse, the act of outreach to alumni and…
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service charges

Terrifying Ticket Fees Are A Halloween Horror!

A $19.80 concert ticket fee? Ticketmaster to the Tower of London? Gut-wrenching tales of sorrow from music fans? That can only mean the special Halloween Horror edition of Fee Free Friday! This week is especially terrifying because Halloween gives us the excuse to pull out all the stops bringing you all the latest news on the omnipresent horror that…
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lgbt community

5 Ways Theaters can grow Ticket Sales in the LGBT Community

Many theaters have a tradition of being welcoming places for members of the lesbian, gay, bi-sexual and transgender (LGBT) community for both employment and event patronage. Every theater can make itself part of the LGBT community to improve lives and revenue. In this post we share how theaters can increase ticket sales through LGBT-friendly events and outreach.…
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Scalper Bot

Ticket fees and scalper bots scatter like cockroaches in the light of new legislation

Ticket fees and so-called scalper bots scatter like cockroaches in the light of new legislation. This week we have an update on legislation that is oh so close to becoming law. Plus, we look into rumors of market manipulation of the Rolling Stones 50th anniversary concert tickets. We also find our professional peer group begin to follow our fee…
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crowd funding festival

Crowd Funding Festivals: The Ultimate Ticket Up-Sell?

Festivals are very unique business use cases within the event industry. We look at an unusual alternative for financing production costs – Crowd funding. This new way of thinking about raising capital is directly applicable to all festivals of any size. Why do we blog this? As a leading provider of ticketing software for venues and…
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guided tour managment

Ghost tours are scary big business

Halloween is almost here and the demand for tickets to Halloween & Fall events like ghost tours, haunted houses, and corn mazes are at their peak. Find out why we love a good scare so much and how that has become big business. Ghost Tours & Haunted Houses It seems harmless enough. A pleasant Autumn stroll through a…
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