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Reward your most loyal customers. Offer password-protected presales to benefit VIPs, members, and donors. ThunderTix

Password-Protected Event Pre-sales: Reward Loyal Fans with Early Access

Want to reward your most loyal fans, members, or donors with early access to tickets? ThunderTix makes it simple to create a password-protected presale that gives select audiences a head start—before the general public ever sees your event. Whether you’re running a sold-out opening night, launching a new performance series, or promoting an exclusive fundraiser,…
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A ticket with a base price and the additional fees clearly separated and included in the overall total price.

Should you charge ticket fees?

Why Fee Transparency and Control Matter More Than Ever When it comes to selling tickets online, few decisions affect your sales—and your audience’s trust—more than how you handle ticketing fees. Recent consumer protection laws aimed at eliminating junk fees now require ticketing platforms to show all costs upfront, not just at checkout. That’s good news…
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Prevent single seats from being left empty in the middle of a row, on the aisle or anywhere in your entire theatre.

Smarter Seating: Updated Single Seat Prevention

Editor’s Note:This post was originally published in November 2017. It has been updated in July 2025 to reflect enhancements to ThunderTix’s Single Seat Prevention feature, including new seating rule options and per-event override capabilities. Options for Reserved Seating Events Every once in a while, a patron might prefer a little elbow room by leaving an…
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Attract and Retain Volunteers

More than free labor, volunteers are the lifeblood of the performing arts community.  Volunteers bring passion, knowledge, and dedication to your thriving organization. For smooth operations, most performing arts organizations need to have multiple people scanning tickets, distributing programs, and ushering patrons to their seats. In addition to that, volunteers serve as your eyes and…
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Pay What You Can to Increase Revenue

Think outside the box (office) with Pay What You Can Help your patrons feel empowered and trusted while creating a bigger community and increased revenue with Pay What You Can.  What is Pay What You Can?  Pay What You Can (PWYC) also known as Pay What You/I Want simply offers a way for people to…
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QR Codes for fundraising

QR Codes: Your superpower for increasing fundraising revenue

An Unsung hero of the pandemic can be your go to superpower for fundraising What do you see when you look at the odd square above?  A weird maze?  A reminder that your eyesight isn’t what it used to be? Opportunity?  QR Codes: Increasing revenue in a changing world QR Codes and their unique look…
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North Texas Performing Arts

Case Study: North Texas Performing Arts

Hard as it is to believe, a decade ago, most performing arts venues took the old pen-and-paper route to handle ticket sales. One such organization making the transition to online ticket sales resides in Plano outside of Dallas, Texas. North Texas Performing Arts (NTPA) started with ThunderTix in 2017 and with the efficiencies of online…
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