Post-Event Emails and Surveys with ThunderTix

Capture feedback. Build loyalty. Turn one-time guests into lifelong patrons.

Great performances leave lasting impressions—but why stop there? ThunderTix helps you stay connected after the curtain closes with fully automated, customizable post-event emails and surveys that keep your audience engaged, grateful, and coming back.

With flexible scheduling, smart personalization, and detailed response tracking, post-event emails aren’t just a follow-up—they’re a vital part of your marketing and engagement strategy.

Flexible Delivery Timing

Every venue is different—and so is your audience. That’s why ThunderTix lets you choose when your post-event emails go out:

• Send the same night of the event (e.g., 2 hours after it ends)

• Wait until the next morning or choose any delay that fits your needs

• Tailor timing based on your patrons’ preferences and habits

Deliver your message when your audience is most likely to feel inspired—and respond.

Fully Customizable Emails with Smart Tokens

Personalize each message with dynamic tokens that automatically insert event and patron-specific details, including:

• {{event_name}}

• {{event_date}}

• {{event_day}}

• {{performance_time}}

• {{venue_address}}

• {{order_id}}

• {{customer_name}}

• {{event_description}}

Use these in your subject line and email body to create tailored experiences that feel thoughtful and engaging.

Survey Results Tied Directly to Your CRM

All customer feedback is tracked automatically inside your CRM in ThunderTix, with no extra work for your team.

• See individual responses directly on the patron’s order

• View aggregate data inside the Surveys tab

• Export all survey data to CSV for deeper analysis or external reporting

• Spot patterns across events and take action where needed

Easy Setup—Per Event and Included in Every Plan

Post-event emails are now managed directly per event, giving you total control without extra cost.

• Go to Event Manager, click your event name, then navigate to Marketing > Post-event email

• Toggle the email on or off and customize the content, subject line, and timing

• Included in every ThunderTix plan—no additional charge

• When you replicate an event, your post-event email settings are copied automatically to the new one, saving you time

With just a few clicks, you’ll have a powerful audience engagement tool running in the background—without adding extra work to your team.

Delivery Visibility

Wondering if your message was sent?

Visit any order, click “View Delivery Statistics,” and look for the (P) post-event tag, including the exact timestamp.

Why Post-Event Emails Matter

• Capture patrons at their peak enthusiasm

• Boost online reviews and referrals

• Request feedback to improve your events

• Drive future ticket sales with links to new shows

• Increase donations with gratitude and appeals

• Strengthen patron loyalty by showing you care

Integrated & Effortless

No extra software. No complicated workflows. ThunderTix handles everything within your ticketing platform:

• Email activity and survey results are stored in your CRM

• Reports are automatically updated

• Staff can access all feedback in a single click

Start Engaging After Every Curtain Call

Post-event emails aren’t just about surveys—they’re about relationships.
Activate your follow-ups today and turn great events into even greater loyalty.

Originally published: December 3, 2015
Last updated: July 26, 2025