Membership Management for the Performing Arts

sample member card with explanation of benefits

Membership programs are a powerful tool to increase ticket sales, drive donations and boost loyalty. With ThunderTix's membership management for the performing arts and live events, you can easily handle member sign-ups, automate renewals, and offer a range of exclusive benefits that keep patrons coming back and bringing new customers to your theatres.

Why Memberships Matter

Membership programs are more than just a revenue stream; they are a way to build a community around your events. Here are some key benefits:

  1. Increased Loyalty: Members feel a sense of belonging and are more likely to attend multiple events especially when incorporated as part of a season pass or packaged event series.
  2. Boost Ticket Sales: Offering exclusive access or discounts to members can drive ticket sales for your events. Seamlessly built with our discounts and promo codes, you can create BOGOs, percent or dollar off, day-of-week coupons, and so much more!
  3. Enhanced Engagement: Members are more likely to engage with your events, share them on social media, and take advantage of any guest discounts for friends they bring along.
  4. Predictable Revenue: Automated renewals are both time saving, and they ensure a steady income stream, allowing for better forecasting and even marketing for upcoming events.
  5. Donation Potential: Many members are willing to give back to organizations, and with our built-in options for donor campaigns, your members choose the fundraising goals most important to them. (We even send automated thank you letters!)

Membership Management for Your Venue

Our membership management system is designed with flexibility in mind. Here’s what you can expect:

  1. Seamless Sign-Up and Purchase Options: At sign up, members choose levels based on itemized awards such as season passes, event packages, guest discounts, and your organization's swag like theatre t-shirts and coffee mugs all selected during the sign-up process.
  2. Automated Renewals: Both monthly and annual renewals can be automated, saving time and ensuring no lapse in membership and a consistent revenue streams.
  3. Multiple Membership Levels: Create various tiers of benefits, from basic discounted tickets to full benefit packages including donations. This flexibility allows you to cater to different segments of your audience.
  4. Customizable Benefits: Mix and match member benefits: offer VIP status, premium seating, drink coupons, and more. Tailor your membership perks to match your audience's interests and preferences.
  5. Fundraising Integration: Include donation options as part of the member purchase, helping you boost your fundraising efforts.

Real-World Applications

We serve clients in every imaginable type of entertainment: live theater, mystery and magic, and of course, music. Let's illustrate how each might grow using memberships:

  • Membership Management for the Performing Arts: Offer season passes, exclusive behind-the-scenes tours, and special meet-and-greets with cast members. Coupled with BOGO offers or discounts for guests, you can expect to introduce your theatre to a new audience.
  • Membership Management for Live Music Venues: The greater the number of sell-out shows, the better memberships will perform! Memberships offer early access to events, and you can use specialized links to reach members for early access to tickets, VIP seating and exclusive merchandise.
  • Membership Management for Magic and Mystery Shows: Your events scream for front row access where guests rub elbows with your entertainers. Given premium seating options, members might receive first call on house seats, BOGO drink coupons, and private pre-show invitations. Use our mass mail tools to reach customers with their members-only access.


Membership management programs for events provide a strategic way to enhance engagement, boost revenue, and foster a loyal community around your events. ThunderTix’s membership management features provide a comprehensive solution to manage memberships easily. Start leveraging the power of membership management for the performing arts or your live event venue today and watch your ticket sales grow!