Even though a tour is considered “unusual”, it’s not unusual for alternative or quirky guided tours to be very successful businesses when properly marketed. Here are some examples, as well as how to get more bookings with tour guide management software. ABBA Walk Tourism, both domestic and international, is about to peak over the next few…
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According to a report from The Discovery Channel, the whale watching tour industry generated $2 billion (with a ‘B’) in revenue during 2012. Here’s a closer look a the success of whale watching, some exemplary tour operators, and tips on choosing a whale watching tour reservation system. Booming Business In February, The Discovery Channel took an in-depth look at the…
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Las Vegas hotels are famous for the complementary ticket policy extended to guests – but do comp tickets help or hurt tour operators? A respected industry professional recently published his opinion based on two decades of data. The Unrequited Hope Of Comp Tickets Complementary tickets, or “comps”, are a staple in the events industry. Be they part of a deal…
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The old advertising axiom “sex sells” may not be what immediately comes to mind when you think of a sightseeing and tourism. But as a genre, so-called scandalous walking tours are becoming popular as a way to promote community engagement and book more reservations. Here’s a quick look at the “sex sells” marketing of two walking tours. Tampa Florida…
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