The principal of a high school in Indiana has suggested that large crowds at school events are a safety concern and that the district should adopt a ticketing system. The nearby college is also seeing a surge in attendance and is already selling tickets online. Watching the video of a stampede of parents (below) may be all…
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Today is “Fat Tuesday”, the last of Mardi Gras celebrations before Lent, and National Public Radio (NPR) has poignantly posted a reminder of the lesser known events that sometimes get lost among the French Quarter. In aggregate, ancillary events can be as profitable as the big marquee events, sometimes, even more profitable. Courir de Mardi…
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To BYOB or not to BYOB, that is the question! Food and drink concessions are a very important part of any event, but there is a larger strategy to consider. This edition at ‘The Business of Fun’ looks at how a smart BYOB policy allowing festival goers to bring their own food and drink, within limits, can increase tickets…
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Valentine’s Day is in February – but Cupid doesn’t need to shoot an arrow into our hearts because we already love our customers! As part of our our on-going effort to bring you the very latest tools to help increase ticket sales, we’re excited to announce the following software updates.
Pssst. Want to know a secret? Underground supper clubs are being held at non-traditional venues, all over the country, maybe even in your neighborhood. This edition of Thinking Outside the Box(office) looks at how “underground” dining events have matured and now make use of iPhones apps to connect diners with events. Is the next evolutionary step…
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Sometimes it is a good idea to listen to an outsider’s opinion, even if that opinion is a little rude. The full-time job of selling tickets can sometimes cause an insulating bubble to form. That bubble may make one unaware of how others view the event ticket purchase process. After announcing a change to the way…
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This edition of Green Means Go looks at the sometimes tumultuous day-to-day operations at performing arts theaters. The common thread that runs through these examples of transitional triumvirates and reversals of fortune is a focus on theater ticket sales. Leaderless Labyrinth The Labyrinth Theater Company in New York made a name for itself by delivering ground-breaking, ensemble-driven…
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The latest incarnation of a once-mighty social network has left it a pale imitation of its former self. The failed re-launch of MySpace has hurt bands, their fans and, worst of all, music venues. Here’s a quick look at what went wrong and how venues can take control of the situation. My how the mighty have fallen…
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How profitable can a festival be? This edition of ‘The Business of Fun’ looks at two strategies. One festival is cashing in on the lucrative niche it has carved out for itself, the other is cashing out by accepting a buy out offer from a major corporation. Cashing In In the Business Beat section of the Santa Barbara View,…
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The 2013 softball season has started and teams from all over the country have started to sell softball tickets. Whether it is a major college or a local community league, the best practices are the same – plan ahead, reward early purchasers and have fun! This post looks at the pre-season activity and why your…
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