New Event Email Alerts Want to know when an event sells out? Are you interested in being alerted when your event’s ticket inventory dips below the threshold you set when you created the event? Set which email addresses you want to receive these real-time alerts from your Account Settings tab under “Notifications”. If you have…
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One of the best ways to generate social media ticket sales is through the proper use of hashtags. But don’t take our word for it – ask Gary Vaynerchuk!
Author Mark Twain once said “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” Meaning that competitiveness is not a matter of physical size, but rather a mental attitude. That expression holds true for any small venue and especially so for small live music venues. In this post are…
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Many venue owners are asking “Will The Sequester Affect My Ticket Sales?” It depends on the type of event you have, but the ultimate answer will come from consumer sentiment. This post looks at how the sequester is impacting venues and events and suggests a way to offset any negative effects the sequester may have. Sequester 2013…
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https://www.youtube.com/watch?v=2zTuRcIS8-I Euphoria Music Festival 2012 recap video As the Ultra Music Festival winds down, excitement for the Euphoria Music Festival begins to build. The connection between college Spring Break and high profile music festivals has a long (and profitable) history. This edition of the Business of Fun looks at Spring Break music festivals and lists the key components of for…
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You may be surprised just how easy it is to expand your current walking tour to include the use of bicycles as a lucrative ticket upsell. Tour guides should consider expanding their service to include bicycles because more cities are building new bike lanes and “bike-only” areas that are away from the roads cars use.…
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A new report indicates that the size of an arts festival is closely related to long-term sustainability as a business. Yet an arts festival in Louisiana is bigger than ever and thriving. Is now the time to adjust the scope and scale of your arts festival? Arts festival data The latest entry in the The Guardian’s ‘Culture Professionals’ series, begins with the provocative question…
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How profitable can a festival be? This edition of ‘The Business of Fun’ looks at two strategies. One festival is cashing in on the lucrative niche it has carved out for itself, the other is cashing out by accepting a buy out offer from a major corporation. Cashing In In the Business Beat section of the Santa Barbara View,…
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The competition for control of your event’s shared experience is heating up. Twitter, Gather and BuzzMob offer to help you participate, monetize, and in some causes, control your event’s experience. With so many companies and apps trying to profit from your event’s experience, the hard working venue owner should ask: “Am I making the most…
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The grand opening of a new nightclub in the trendy Williamsburg borough of New York may have just set a new high water mark for venue patron affinity. Beyond the amazing details of the opening week-end, the venue has written a radical self-description that will surely increase venue patron affinity. Open Bar For 48 Hours Last week-end was the…
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