Tag: custom emails

How to sell presale tickets: Metallica's Orion Music + More

Pre-sale tickets for the Orion Music+More festival, hosted by heavy metal legends Metallica, go on-sale tomorrow. One need not be a fan of the genre to admire the sophistication and creativity of the pre-sale being conducted. This quick ‘How to sell presale tickets’ looks at how Orion Music+More uses “exclusivity marketing.”