Tag: Coachella

Is Gender Bias at Music Festivals Detrimental to Profits?

A thought provoking commentary on how gender bias may be detrimental to your music festival’s profitability. This is not to suggest that an established festival should change its format to be a so-called “festival for women.” At issue is making the men-to-women ratio less disparate through event policies, marketing and the overall purchase experience as seen in the festival…
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music festival ticketing software

Music Festival Gate Security: A How-To Guide

After the tragedy in Boston, large outdoor events are beefing-up their security measures at the entrance gates. And by increasing event security, the two music festival examples in this how-to guide are receiving an additional benefit – reduced ticket fraud at the gate. Beefing Up Security The horrific act of terrorism that occurred at this year’s Boston Marathon has caused several major events…
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