Blog Posts

Responding to Public Praise or Criticism

Recently, I received a request from the Small Business Administration to evaluate service I received from over two years ago! What an embarrassingly long time to pass before demonstrating they cared about the service I received. Yet many venues do precisely that when they build Facebook landing pages then neglect the pages and feedback provided…
Read more

Don't expect to sleep at The Drowsy Chaperone

“I’m too drowsy for The Chaperone”, I quipped. It was Friday night at the end of a long week, and I feared falling asleep during the production of The Drowsy Chaperone at Zach Theatre. As medicine for sleepiness, this fabulous musical couldn’t be beat; I was on the edge of my seat. This show centers…
Read more

performing arts fundraising

My Lucky Ticket: Winning Becky's New Car

Last weekend, when I arrived at Zach Scott Theater, I saw a beautiful white 2-seater Mercedes coupe on display right in front of the entrance and presented with a big red bow. How fitting an image as patrons arrived to see “Becky’s New Car”– a delightful play about a middle age woman navigating the waters…
Read more

Old-Fashioned FUNdraising

Fundraising provides much needed capital for small, community theaters to meet financial obligations and produce quality productions. Yet with our economy persistently bumbling along, charitable giving is at an all time low. With the glitz and glam of high profile events (and the cost of associated attendance) waning, how do you raise money in challenging…
Read more

Creative Ideas to Drive Ticket Sales

Applying new ideas or promotions to events can have dramatic effects on ticket sales. Try one of these 7 ideas and measure the results.

Create Advertising Revenue with Print-at-Home Tickets

Print-at-Home tickets are becoming a popular option for ticket buyers looking for a fast and inexpensive way to receive their tickets. Venues save time and money by eliminating the time required to mail ticket orders, the cost of purchasing ticket stock and specialized thermal printers, and the need to staff a will-call check-in area. Print-at-home…
Read more

Prevent Ticket Fraud with Barcode Scanners

A barcode scanner serves as an effective crowd management and ticket authentication tool. Determining how many scanners are required, whether to buy or rent, and the type of scanner needed will greatly depend on the number of entry points, the nature of your events, and your computer network. Determine How Many Scanners You Need Know…
Read more

Dynamic ticket pricing profitability

Dynamic Ticket Pricing Profitability Increase

Dynamic ticket pricing is the latest trend in event management, but venues and event promoters have been practicing this pricing method for years. The concept is simple. If an event is not selling as expected, ticket prices are discounted below the original price; if the event is in high demand, ticket prices go up. Examining…
Read more

Triggering Impulse Ticket Purchases

Relatively inexpensive impulse purchases allow for much quicker decisions than say, deciding which ticket and event management software to use at your venue. For venues that want to trigger impulse purchases, posting time sensitive offerings might be just the trick to raise attendance at events. One of the most inexpensive and low-tech methods of providing…
Read more

Introducing the ThunderTix blog

Welcome to the ThunderTix blog! For years, we’ve been posting newsworthy articles, educational tutorials, and tech notes on our original Thunder Data Systems blog.  Since adding our ticketing and event management system to our arsenal of products several years ago, an increasing portion of our business and resources is devoted to ThunderTix. Over the last…
Read more