Event email marketing, built into your ticketing
Send targeted mass email straight from ThunderTix using the patron data you already have. Build the audience from purchase history, design the email, and track revenue from every campaign down to the dollar. Prefer Mailchimp or Constant Contact? We sync with those too.
Target the right patrons, not the whole list
Because mass email lives inside your ticketing, your audience builds itself from real purchase history. Filter your patron database and send email marketing that lands with the people most likely to buy.
- By event or genre — reach everyone who attended musicals, comedy, or family shows
- By classification — donors, VIPs, members, or any custom tag
- By behavior — patrons who saw one show but not another, or haven’t attended this season
- Personalized — dynamic tokens drop in the patron’s name, event, and seats
Build your audience
Every campaign, tracked to the dollar
Opens and clicks are table stakes. Because your email marketing and your ticket sales live in the same platform, ThunderTix cross-references every campaign against new orders — so you see actual revenue, not vanity metrics.
- Delivery health — sends, opens, clicks, bounces, and unsubscribes
- Sales impact — orders placed, tickets sold, and total revenue per campaign
- Smarter retargeting — learn which audiences act, and stop emailing the ones that don’t
Beautiful branded emails, three ways in
The built-in template designer handles sections, images, colors, buttons, and social links — no HTML required. Already designed your campaign in Canva, Claude, ChatGPT, or another tool? Paste the raw HTML straight into ThunderTix and skip the builder entirely.
- Drag-and-build sections — rows, dividers, images, text, and calls to action
- Or import raw HTML — copy and paste designs from Canva, Claude, ChatGPT, or any email design tool
- Reusable templates — name them, replicate them, refine them season over season
- Preview before you send — email yourself a test with one click
From your Patron Database
Filter patrons by genre, classification, donor status, or purchase history, then send mass mail to exactly that segment.
Patron Database → CRM & Mass MailFrom any event
Email everyone holding tickets to a performance — perfect for schedule changes, parking notes, or last-minute announcements.
Event → Marketing → Mass EmailFrom a season package
Reach all of your subscribers and flex-pass holders at once with renewal campaigns and season announcements.
Package → Marketing → Mass EmailWatch mass email in action
See how a targeted event email goes from audience to inbox — and how the revenue comes back measured.
The automatic emails are already working
Beyond campaigns you write, ThunderTix sends the operational email every event needs — automatically, at no extra charge.
Pre-show reminders
Scheduled before every performance with event details, personalized with the patron’s name and seats.
Post-show surveys
Follow up after the curtain falls to collect feedback while the experience is fresh.
Order confirmations
Every purchase triggers a branded confirmation with tickets, barcodes, and event details.
Mailchimp & Constant Contact integration
Prefer your own mailing platform? ThunderTix connects to Mailchimp and Constant Contact and keeps them in sync automatically — every new ticket buyer flows into your lists without lifting a finger.
Auto-sync buyers
New ticket buyers and donors are added to your chosen audience or list automatically.
Field mapping
Names, company, and addresses map across — and update if the contact already exists.
Bulk import
Push your whole patron database — or any slice of it — into your external lists.
Search & export
Send CRM search results — donors, genre buyers, VIPs — straight to a specific list.
- Head to Account Settings → Integrations & Pixel Tracking and click “Login with Mailchimp.”
- Sign in and grant permission to connect your Mailchimp audiences.
- We pull in your existing lists — new and returning buyers are added or updated automatically per event.
- Request authorization from the Marketing tab of your Account Settings — no API keys to copy.
- Once authorized, we pull in your existing Constant Contact lists.
- Select up to four lists — buyers are added or updated automatically as they purchase.
4,000 emails a month, included for $10
Most email platforms price by the size of your contact list — the bigger your audience grows, the more you pay every month, whether you email them or not. ThunderTix stores your patrons free and includes 4,000 marketing emails every month with Email Branding. Beyond that, additional emails are just a fifth of a cent each: a 20,000-email month costs $42.
Email Branding also authenticates your own domain so campaigns come from your organization — the single biggest factor in reaching the inbox instead of the spam folder.
Email Branding upgrade
Event email marketing FAQ
Email Branding is $10 per month and includes your first 4,000 marketing emails every month, along with domain authentication so campaigns send from your organization. Additional emails beyond 4,000 are $0.002 each — a fifth of a cent. Storing contacts is always free, no matter how large your patron database grows.
No. ThunderTix includes its own built-in mass email system with a template designer, audience targeting from your patron database, and revenue tracking. Mailchimp and Constant Contact integrations are available if you prefer those platforms — we’ll sync your buyers to them automatically.
Search your patron database by event genre, customer classification (donors, VIPs, members), purchase history, or even patrons who attended one show but not another. Whatever the search returns becomes your audience — send mass mail to it directly, or export it to a Mailchimp or Constant Contact list.
Yes. If you design marketing emails in Canva, Claude, ChatGPT, or any other tool, copy the raw HTML and paste it directly into the ThunderTix mass email builder — no need to rebuild it in the template designer. You still get the same audience targeting, send options, and revenue tracking on every import.
Yes. Alongside opens, clicks, bounces, and unsubscribes, ThunderTix cross-references each campaign against new orders and shows the orders placed, tickets sold, and total revenue it generated — real ROI, not just engagement metrics.
Deliverability. Mass emails sent from your own authenticated domain are far more likely to reach the inbox instead of the spam folder. The Email Branding upgrade handles the authentication setup, and every mass email automatically includes an unsubscribe link for compliance.
Three places: your Patron Database (for filtered segments), any Event (to reach ticket holders for a performance — ideal for schedule changes or cancellations), and any Package (to reach season subscribers and pass holders).
More ways to reach your audience
Automated emails
Sixteen automated emails — confirmations, reminders, surveys — working around the clock.
See automated emailsPatron CRM
The database behind your targeting — purchase history, donations, and classifications.
See the CRMCustom email receipts
Order confirmations styled to your brand, with your own messaging.
See custom receiptsConversion tracking
Measure ad and campaign ROI with Google Tag Manager and tracking pixels.
See conversion trackingAI marketing tools
Let AI draft event descriptions and marketing copy inside ThunderTix.
See AI toolsAll features
Everything you need to sell tickets, grow your audience, and run your venue.
Browse all featuresEmail marketing that pays for itself
Your patron data is already in ThunderTix. Put it to work with targeted mass email, automated campaigns, and revenue you can actually measure.