Choosing the right ticketing software is one of the most critical decisions a performing arts venue can make. Your ticketing partner impacts everything from daily revenue and patron data to marketing and fundraising success. Two of the most prominent names in the industry are AudienceView and ThunderTix. While both offer powerful solutions, they differ in…
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Google Calendar allows your patrons to get automatic updates from your upcoming events calendar for immediate viewing in their own calendars. Help customers find you, and help your box office and marketing departments announce your events seamlessly. What benefits does a Google Calendar integration provide?Our Google Calendar sync lets you connect your ThunderTix events to…
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With season tickets and subscriptions down, try adding a Flex Pass to increase interest and attendance. Traditional subscriptions for newspapers, magazines, and the performing arts have plummeted while things we used to buy individually, such as food (Hello Fresh and Blue Apron) and clothing (Stitch Fix), now have subscriptions. Of course, entertainment now uses a…
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More than free labor, volunteers are the lifeblood of the performing arts community. Volunteers bring passion, knowledge, and dedication to your thriving organization. For smooth operations, most performing arts organizations need to have multiple people scanning tickets, distributing programs, and ushering patrons to their seats. In addition to that, volunteers serve as your eyes and…
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Creating multiple subscription types, discounts, and offers allows patrons to find a package that is tailored just for them. Increase season subscription sales this season!
Help patrons feel safe to return The performing arts attracts a decidedly mature audience. In fact, the Monterey Symphony reports the average audience member is 71, and 55 is the magic number for classical music fans. While 41 is the average age for broadway performances, community theatres worldwide generally skew a bit older. This is…
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Eventually, patrons will begin inching back to theatres when the concerns around COVID-19 have diminished. Hopefully, you’ve been live-streaming events or meet-and-greets with the cast to keep audience members engaged. Continue those efforts to keep your theatre front-of-mind with patrons. At the same time, it’s never too early to start planning for those first in-person…
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Repertory theater finds a home in many summer stock theaters, but ticketing for repertory theater has particular needs that cannot be met with all ticketing services. With repertory theater’s generally short season, cost certainly factors into the equation when weighing a ticketing service. You’ll also want to pay close attention to how your repertoire of…
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The main figure in the famous painting ‘Man at the Crossroads’ by Diego Rivera, is described as being “at a crossroads, looking with hope and high vision, to the choosing of a new and better future.” An apt description for many performing arts theaters across the country. This post looks at the hopes and high visions theaters…
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This edition of Green Means Go looks at the sometimes tumultuous day-to-day operations at performing arts theaters. The common thread that runs through these examples of transitional triumvirates and reversals of fortune is a focus on theater ticket sales. Leaderless Labyrinth The Labyrinth Theater Company in New York made a name for itself by delivering ground-breaking, ensemble-driven…
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