Flex Passes: A How-To Guide

Using Automatically Generated Coupons: Flex Passes

flex pass

All the automatically generated coupons are valued at 100% of the ticket price. Once customers purchase tickets to your designated event, the Flex Pass will send an automatically generated voucher code to the buyer in a confirmation email (that designated event can be a “season pass”). Flex Passes allow customers the ability to buy tickets for the whole season, but gives them the flexibility to select their desired seats and performance times whenever they choose.

Flex Pass Coupons are used if you want to offer season passes to customers. When customers purchase a season pass, they will receive a flex pass coupon code for all the events you are offering that season. Then, they will only have to pay for the season pass and they will use the flex pass coupon codes they received in their email to get the event tickets for free.

If this guide doesn’t answer all your questions, visit our support forum and select the coupons section. This will show you the most common questions asked about coupons. We also encourage you to pose any new questions by clicking on “Submit a Support Request”.

The Flex Pass Advantage

If you have reserved seating at one or all of your events and want to create a season pass or package for these events, Flex Pass is your only option. However, if you do not have reserved seating at your events, you can create regular packages. To learn more about packages, visit this packages how-to guide.

The advantage of using Flex Pass coupons to offer season passes, is that in many cases, it is difficult for your customers to plan for an entire season ahead of time. Flex Pass provides your buyers with the flexibility of not having to choose all of their event dates ahead of time like they would if they bought a regular package.

Types of Flex Passes

There are two different types of Flex Passes available, the Standard Flex Pass and the Punch Card Flex Pass.

coupon redemption types

The Standard Flex Pass coupon option allows customers to only use it once for each event you select, but it can be used for all the events you choose.

The Punch Card is another style of automatically generated coupon codes, useful for clients who need to automate their seasonal subscriptions. Like the Standard Flex Pass, the Punch Card allows you to create an event (the seasonal membership) that upon purchase, will generate and send via email a coupon/voucher code for each season pass purchased. Then, as with the Standard Pass, you select to which events those voucher codes will apply.

The customer receives a code which by default is valid for a number equal to the number of events you choose. However, you can enter your own limit on how many “punches” the card has. If you enter a punch card quantity, the code will be good for that many punches regardless of how many events are selected. With the Punch Card, your customers decide how and when to use their vouchers — once per show, 3 times for one show and twice for another, or any combination they see fit.

How to use Flex Passes as Season Passes

To offer season passes, you first need to have all your events created for the season. If you are not familiar with creating an event, visit our creating events guide.

Once you are accustomed to the process of creating an event, follow these instructions below. These instructions only cover the pertinent options while creating a flex pass event.

create event

  1. Create a new event called “2020 Season Package” or "2019-2020 Flex Pass". This event will be your season pass.Season Pass
  2. Make sure the event is general admission.
  3. Set the event date to the last day you want your season pass to be available for purchase.
  4. Enter your ticket types and prices (the ticket price should probably reflect the entire cost of the season’s ticket).
  5. Enter a description explaining to patrons that this is a season pass. (Make sure you specify which of your upcoming events will be included in their purchase.)
  6. Click "Advanced Date Display Options".

Event Date Display

  1. Set your desired activation date for when your season pass will be ready for sale.
  2. Click the check boxes located next to the text “do not display the event time” and “would you like to replace…”. (This will hide the date/time.)

Change Default Date Display

  1. Enter what you would like to instead of just the date/time into the input box underneath the text “Replace the date…”. (For example, you could enter, “Available until 3/15/2020”).
  2. Click on "Advanced Email Options".
  3. Disable the PDF ticket that is sent with the confirmation email. (Patrons are going to print out a ticket for each different show).


  1. Make sure the event reminder box is unchecked. (Since the email reminder would be for the date of the flex pass rather than the individual events.)

email confirmation

  1. Enter pertinent season pass information you have in the boxes for what shows at the top and bottom of the email.

event descriptions

  1. Click the “Finish” button, located at the bottom of the page.

Then, follow these steps to create the flex pass coupons:

  1. Hover over the "Listings" tab, click on "Coupons".
  2. Click “+Create New Coupon”, located next to the text “Coupons”.
  3. Select the “Flex Pass" option.
  4. Select the event for which you will reward the buyer with a coupon (your season pass event).Flex Pass Event
  5. Choose whether the coupon will be the Standard Flex Pass or the Punch Card Flex Pass.Flex Pass Types
  • If you chose the Punch Card option, enter how many times you want customers to use the code. (Leave it blank if you want it equal to the number of events you select.)
  1. Click "Name your Coupon".
  2. Enter a coupon name for customers to see (for example, “2019-2020 Flex Pass”).coupon name
  3. Click "Select valid events and performances".
  4. Click the check boxes of all the events that you want to include in your season pass. If desired, you can select specific performances or ticket types. Do not include your Season Pass event.
  5. Select valid events

  6. Click "Advanced Options".
  7. If you want the flex pass active, check the checkbox.

Activate Coupon

  1. Select an expiration date if desired.
  2. Enter a category for your coupon (example: "season pass" or "flex pass").Coupon Subscription
  3. Click the “Create Coupon” button, located at the bottom of the page.

Congratulations!! Now, you can sell season passes giving your patrons the flexibility to reserve their dates and choose their seats!