ThunderTix makes it easy to manage tours that run multiple times a day, every day, all year long. Whether you're leading historic walking tours, food and wine tastings, or museum experiences, our guided tour software is built to reduce repetitive admin work, keep your schedule organized, and help you sell more tickets—online and on-site.
Recurring tours should be simple to schedule once and repeat all year. With ThunderTix, you can schedule a single tour time and automatically propagate it across any date range—a week, a season, or the entire year. Set up the event and all of the corresponding dates once, and you're done.
Each recurring tour automatically:
Appears on your event calendar, list view, or date search
Updates in real time as dates expire or sell out
Allows customers to browse upcoming times via a clean, mobile-friendly calendar
Need to drive bookings for a specific time slot or encourage earlier purchases? ThunderTix gives you two easy ways to create a sense of urgency and help fill your tours faster:
Low inventory messaging: Automatically display messages like “Only 6 tickets left!” when ticket availability falls below a threshold you set. This real-time visual cue nudges buyers to act quickly—especially for high-demand dates or smaller group sizes.
Zeroing out availability: Mark a specific time slot as “sold out” by setting ticket availability to zero, even temporarily. This encourages guests to consider earlier or later times—and helps you guide demand toward your preferred schedule.
It’s a subtle but powerful way to manage attendance patterns and increase revenue without discounts or manual follow-ups.
Understanding your guests starts before the tour even begins. ThunderTix allows you to add custom survey questions during checkout, giving you valuable insights right when the customer books. You can ask:
Does anyone in your group have mobility concerns?
Are you celebrating a special occasion?
How did you hear about us?
These details help you personalize the experience, make accommodations, and better prepare your staff before the tour even starts.
After the event, ThunderTix makes it easy to stay connected. Send automated post-event emails to thank guests, share helpful follow-up info, or request reviews. Add a feedback survey to collect insights and continuously improve your programming.
Maximize your revenue by offering merchandise and upgrades right at the moment your customers are most excited—when they buy their tickets.
With ThunderTix, you can easily sell guidebooks, souvenirs, branded apparel, or tour-specific add-ons alongside ticket purchases during checkout. It’s a seamless upsell that fits naturally into the buyer journey.
For merchandise purchased online:
Staff can pull and prep merch orders in advance for the day or a specific timed entry
Items are ready for easy pickup when guests arrive, streamlining the experience and avoiding delays
Daily merch reports help your team stay organized and ensure nothing gets missed
Prefer to sell merch in person?
Set up a concessions table, gift shop, or merchandise stand with tablets and a connected Square Terminal to process walk-up sales quickly and securely. You can even track these transactions alongside your ticket revenue—no separate systems needed.
From t-shirts and tote bags to upgraded experiences and printed maps, ThunderTix makes it easy to handle all your non-ticket revenue in one place—whether it's pre-sale, at the door, or post-event.
Need to increase attendance during slower times or run timed promotions? ThunderTix lets you create highly customizable coupon codes to help boost ticket sales your way.
Use promo codes to:
Offer weekday-only discounts (e.g., Mondays or Tuesdays)
Run early-bird specials tied to specific time windows
Create audience-specific offers for newsletters, social channels, or partners
Track redemptions and evaluate campaign performance
You control all the variables: applicable dates, eligible ticket types, usage limits, and more. It’s an effective and flexible tool to fill slower tour days and reward loyal fans who book early or frequently.
For full details on how coupon codes and discounts work, check out our Online Coupons & Discounts feature page.
Customize your schedule for holidays, peak seasons, or specialty offerings. Run different versions of the same tour (e.g., “sunset edition” or “ghost tour”) under the same event umbrella with unique names, descriptions, and prices.
Need to run private tours or offer early access for VIPs or members? ThunderTix supports:
Semi-private listings (only accessible by direct link)
Password-protected event pre-sales for select guests
Whether you're offering a few weekend tours a month or hundreds per year, ThunderTix helps you manage your schedule, connect with guests, and grow your revenue—all without extra per-ticket fees.
Whether you're managing a few walking tours a month or running daily excursions all year, ThunderTix gives you the tools to sell tickets, manage your schedule, and streamline operations—all without taking a percentage of your ticket sales.
Pricing is based on monthly ticket volume, so you only pay for what you use.
Explore all ThunderTix features or start your free trial today.
