In the year 2013, your customers expect wifi at your event. But having a wifi network installed is not a trivial task. During a recent panel discussion at SXSW, industry experts shared their knowledge on how to add a wifi network at events. Plus, once you have made wifi available, this post has tips on…
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Sometimes even those with a command of social media wonder how to build event awareness. Part science, part art, using social media to make the maximum amount of people aware of your event is a very important aspect of your business. Whether you are an old hand at it, or have just begun to realized…
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If you are thinking about booking a so-called “unusual venue”, to lower costs or increase event awareness, there is a lot you can learn from the fashion industry. Famous for transforming warehouses, banks and even airplane hangars into palaces of posh, the fashion industry makes masterful use of unusual venues frequently. Once you have followed the…
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Oh dear. First it was “tweet seats”, now it’s “twittermission”. A theater company in Boston, Massachusetts is conducting question and answer sessions during performance intermissions…over Twitter. The real question that must be asked is “Will a twittermission help social media ticket sales?”
Not every festival is a triumph. What is important is that you apply the lessons learned from less than stellar results to future events. This edition of ‘The Business of Fun’ looks at beer festival gate efficiency issues, past and present – something any festival operator can learn from. Plus, some best practices for using barcode…
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What is more fun than a good old fashion pub crawl? A good old fashion pub crawl that raises money for charity by fundraising with donations online! One such event in New Jersey will make a stop at a venue well known for raising money for various charities. If you think fundraising is a chore, check…
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A new report indicates that the size of an arts festival is closely related to long-term sustainability as a business. Yet an arts festival in Louisiana is bigger than ever and thriving. Is now the time to adjust the scope and scale of your arts festival? Arts festival data The latest entry in the The Guardian’s ‘Culture Professionals’ series, begins with the provocative question…
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To BYOB or not to BYOB, that is the question! Food and drink concessions are a very important part of any event, but there is a larger strategy to consider. This edition at ‘The Business of Fun’ looks at how a smart BYOB policy allowing festival goers to bring their own food and drink, within limits, can increase tickets…
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Valentine’s Day is in February – but Cupid doesn’t need to shoot an arrow into our hearts because we already love our customers! As part of our our on-going effort to bring you the very latest tools to help increase ticket sales, we’re excited to announce the following software updates.
The latest incarnation of a once-mighty social network has left it a pale imitation of its former self. The failed re-launch of MySpace has hurt bands, their fans and, worst of all, music venues. Here’s a quick look at what went wrong and how venues can take control of the situation. My how the mighty have fallen…
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