Tag: best practices

What Google can learn from the ticketing industry

Tickets for Google’s annual technology conference went on sale earlier today and, like in years past, there were several problems. Here’s a quick look at what the search industry giant can learn from the ticketing industry, namely the art of the pre-sale.

how to add wifi to events

Ask the experts: How to add a wifi network at events

In the year 2013, your customers expect wifi at your event. But having a wifi network installed is not a trivial task. During a recent panel discussion at SXSW, industry experts shared their knowledge on how to add a wifi network at events. Plus, once you have made wifi available, this post has tips on…
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ticketing software for unusual venues

Ticketing software for unusual venues - Follow the fashionistas!

If you are thinking about booking a so-called “unusual venue”, to lower costs or increase event awareness, there is a lot you can learn from the fashion industry. Famous for transforming warehouses, banks and even airplane hangars into palaces of posh, the fashion industry makes masterful use of unusual venues frequently. Once you have followed the…
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Festival Tickets

Festival tickets: Lessons learned

Not every festival is a triumph. What is important is that you apply the lessons learned from less than stellar results to future events. This edition of ‘The Business of Fun’ looks at beer festival gate efficiency issues, past and present – something any festival operator can learn from. Plus, some best practices for using barcode…
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fundraise with donations online

Pub-crawl for charity to fundraise with donations online

What is more fun than a good old fashion pub crawl? A good old fashion pub crawl that raises money for charity by fundraising with donations online! One such event in New Jersey will make a stop at a venue well known for raising money for various charities. If you think fundraising is a chore, check…
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arts festival ticketing software

Most sustainable arts festival business model?

A new report indicates that the size of an arts festival is closely related to long-term sustainability as a business. Yet an arts festival in Louisiana is bigger than ever and thriving. Is now the time to adjust the scope and scale of your arts festival? Arts festival data The latest entry in the The Guardian’s ‘Culture Professionals’ series, begins with the provocative question…
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BYOB policy boost ticket sales

How a BYOB policy can increase ticket sales

To BYOB or not to BYOB, that is the question! Food and drink concessions are a very important part of any event, but there is a larger strategy to consider. This edition at ‘The Business of Fun’ looks at how a smart BYOB policy allowing festival goers to bring their own food and drink, within limits, can increase tickets…
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