Beyond the Front Door: Creating the Perfect Profile
The attention span of an online user is 5 seconds, so taking to heart the old adage about first impressions is important. Social networking is the perfect vehicle to increase attendance to your venue or event, but without followers, you have no network. Building an inviting profile opens the door to sharing special events, 2-for-1 deals, or ticket sale dates with an audience that cares.
- Let your profile speak for itself.
You're unique; let it show. Who are you? What are your interests? Adding personal touches or tongue-in-cheek remarks let your personality shine through.
- Get rid of the default avatar
Strong brands may be best represented by their logos, but don't be afraid to showcase your organization by finding a picture that highlights your message and personality. A good profile avatar will pique people's curiosity and encourage clicks.
- Carefully select a profile name.
If you have an established organization with good brand recognition, it's recommended that you use the same name for your social network profile. You can also get creative and come up with catchy names, while still keeping your brand integrity. Personal profiles have a lot of latitude, but remember that you still represent your organization, so exercise care. Concise, clear names without "cute" spellings (the number 3 as an E, for example) are preferred and help inspire confidence in your users.
- Avoid the sales pitch.
Interested users want to know what they can learn or gain from following you, and if the messages says, "I'm prepared to take your money," you're follower count is sure to remain stagnant.
- Post interesting messages.
When I am considering following a person or organization, I look at the posting history. Do the posts reflect things I am interested in? Are they funny? Informative? Relevant to my industry? Social networking is about building relationships and potential supporters want to know what you have to offer. If you're not sure what to post, review some of our ideas for Twitter messages
Grabbing attention online has always presented us with challenge, but interesting profiles take minutes to create. Review yours, and see if your virtual real estate can be improved.