Go beyond a list of names. ThunderTix gives every account a complete, secure CRM — with automatic RFM scoring, eight-stage customer lifecycle management, and an infinitely query-able patron database — built to help you understand, engage, and grow your audience.
RFM scoring and customer lifecycle stages are now built into every ThunderTix account — at no extra cost. Every patron is automatically scored, staged, and segmented the moment they buy.
RFM scoring on every customer, automatically
The moment someone buys a ticket, ThunderTix scores them on the three signals that actually predict future spending — Recency, Frequency, and Monetary value — each rated 1–5 and rolled into a single RFM score out of 5.0. No spreadsheets, no data scientist, no third-party CRM.
Recency — rated 1–5
How recently each patron last purchased. A 5 means they were just here; a 1 means it’s been a long time.
Frequency — rated 1–5
How often they buy. Distinguishes a one-time visitor from a regular who comes back season after season.
Monetary — rated 1–5
Total lifetime value contributed to your venue, so your highest-value patrons surface instantly.
Lifecycle stages that update themselves
Every patron is automatically placed on an eight-stage journey — from the first time they enter your database to the day you win them back. ThunderTix moves them between stages for you as their behavior changes, so you always know exactly where each relationship stands and what to do next.
In your database, no purchase yet.
Made their very first purchase.
Came back for a second visit.
Buying regularly and engaged.
Slowing down; overdue for a return.
Hasn’t purchased in a while.
Long inactive, but still yours.
Re-engaged after lapsing — a win.
Your patrons, grouped by what they’re worth
ThunderTix combines each patron’s RFM score and lifecycle stage into clear, marketable segments — so you can reward your best, re-engage the fading, and grow the new. Real examples from a live ThunderTix account:
Search your entire audience, any way you can imagine
The ThunderTix patron database is fully searchable across twelve filter categories that you can stack into unlimited combinations. Find “lapsed donors in the 78701 ZIP who attended a jazz show last season but haven’t bought this one” in seconds — then email the exact list or export it.
One profile. Every interaction.
Click any name to see the complete relationship — ticketing, giving, memberships, gift cards, and your own notes — alongside their live RFM score and lifecycle stage.
Ticketing & order activity
Full order history with tickets, dates, and events; total tickets and orders; imported orders; and the status of any open or partially paid balances.
Giving summary
Donor classification, first / last / largest gift, total monetary and in-kind donations, frequency, and household or organization totals.
Patron insights
Unlimited custom classifications (Season Subscriber, Volunteer, Board Member) plus event genres assigned automatically from past attendance.
Memberships, gift cards & notes
Current membership level, purchased and received eGift cards with balances, and internal notes like “prefers balcony” for personal service.
Group members become patrons too
When a school, company, tour, or church buys through a ThunderTix group hold, every member completes their own checkout and gets their own patron record, with the group and the performance they attended on their profile. The group itself has a page of its own: liaisons, members, orders, holds, notes, and a giving summary that rolls up what the whole group has given. Households work the same way, so a family shares one address and one giving total while each person keeps their own history.
- Every group member scored, staged, and segmented like any other patron
- Group and household giving rolled up alongside individual giving
- Email a whole group, or only its liaisons, from the group page
One buyer, forty patrons
A traditional group sale captures one person. A ThunderTix group hold captures everyone who attends, because each member pays for their own tickets through one shared link and lands in your database with attendance history. Built in, with no third-party add-on.
Turn a segment into a campaign — and see the revenue
Build a targeted list from any combination of filters, then send mass email straight from ThunderTix. Track every open, click, order, and dollar earned, so you know the exact ROI of each send — no third-party tools required.
- Target past attendees of a specific event or genre
- Re-engage lapsed donors and dormant buyers
- Reward champions and top spenders with VIP offers
- Full ROI tracking: opens, clicks, ticket sales, and total revenue per campaign
Prefer your own tool? Sync directly to Mailchimp or Constant Contact, or export any filtered list as CSV.
Your customers, your data
Unlike other ticketing platforms, ThunderTix never claims ownership of your patron data. We don’t share it and we don’t sell it. Your audience belongs to you — RFM scores, lifecycle history, and all.
Free, full-service migration
Switching to ThunderTix? We import your entire history at activation — no spreadsheets, no manual re-entry — and your patrons start earning RFM scores and lifecycle stages from day one. Imported history isn’t archived. It’s searchable, scored, and counted in every report, right alongside new sales. See everything ThunderTix imports.
Full customer database
Names, emails, phones, addresses, tags, statuses, memberships, and internal notes.
Complete order history
Every ticket purchased, event attended, and dollar spent — linked to each profile.
Past donation records
Giving history from third-party platforms, imported and fully searchable.
Searchable on day one
Search imported orders and gifts by date and amount. Imported giving counts toward donor levels and the leaderboard.
No de-duping first
Send your list as it is. After the import, Possible Duplicates flags patrons who share a name so you can merge in batches.
Gift cards & memberships
Gift card balances keep their original codes, and members keep their level, start, and expiration dates.
Change systems mid-season without starting over
You don’t have to wait for the season to end. We import your shows and every ticket you’ve already sold as real ThunderTix orders, attached to the patrons who bought them. Reserved seats are marked sold on your chart, and the barcodes from your previous system come over with each ticket, so the tickets already in your patrons’ inboxes scan at the door.
- Sold tickets become real orders on each buyer’s profile, guest list, and reports
- Original barcodes kept, scanned by the same app as new ThunderTix tickets
- No reissued tickets and no “please discard your old tickets” email
- Every file checked before anything is written, so there are no half-imports
See how ThunderTix imports sold tickets and barcodes mid-season
Every ticket sold before the switch still works after it
Your patrons don’t notice the move. The ticket they bought in your old system is the ticket that gets them in, and the sale shows up in their ThunderTix history from day one, ready for RFM scoring and your next campaign.
RFM, lifecycle & your CRM
Does ThunderTix include RFM scoring?
Yes. Every ThunderTix account includes automatic RFM scoring at no extra cost. Each patron is scored 1–5 on Recency, Frequency, and Monetary value, combined into a single RFM score out of 5.0, and kept current automatically as they buy.
What customer lifecycle stages does ThunderTix track?
ThunderTix automatically assigns every patron to one of eight lifecycle stages: Prospect, First-Timer, New Active, Active, Lapsing, Lapsed, Dormant, and Won-Back. Patrons move between stages automatically as their purchasing behavior changes.
Can I search and segment my patron database?
Yes. The ThunderTix CRM is fully query-able across twelve filter categories — General options, Patron information, Location, Orders, Date range, Event / Package, Has not purchased, Attendance, Genre / Classification, Donations, Memberships, and Lifecycle & RFM — which can be combined into unlimited segments, then emailed or exported.
Does the CRM track groups, organizations, and households?
Yes. Groups, Organizations, and Households are part of the CRM. Each one has its own page with members, liaisons, orders, holds, notes, and a giving summary. When a group buys through a group hold link, every member who purchases is added to the group automatically and gets their own patron record with RFM score and lifecycle stage. See the group sales and group holds page for details.
Is the CRM included with every plan, or is it an add-on?
The CRM — including RFM scoring, lifecycle stages, advanced search, mass email with ROI tracking, and complete patron profiles — is built into every ThunderTix account. There is no separate CRM fee and no third-party tool required.
Do I own my customer data?
Yes. Your patron data is yours. ThunderTix never claims ownership of it and never shares or sells it to third parties. You can export your full database, including order and donation history, at any time.
Will my existing patron history transfer when I switch?
Yes. ThunderTix provides free, full-service data migration at activation, importing your full customer database, complete order history, and past donation records, plus gift card balances and memberships. RFM scoring and lifecycle staging begin applying to your imported patrons immediately. There’s no need to remove duplicates first: after the import, the Possible Duplicates report flags patrons who share a name so you can merge them in batches. See everything ThunderTix imports.
Can I switch to ThunderTix mid-season?
Yes. We import your shows and the tickets you have already sold as real ThunderTix orders, with reserved seats marked sold on your chart and the original barcodes kept on each ticket. Patrons keep the tickets they already have, and those tickets scan at the door alongside new ThunderTix tickets. See how mid-season migration works.
A CRM that works as hard as your box office
Clean records, automatic RFM scores, self-updating lifecycle stages, an infinitely query-able database, built-in email with ROI tracking — and your data always stays yours. It’s all part of one full-featured ticketing and CRM platform: no third-party CRMs, no data silos, no loss of control.