ThunderTix online ticketing makes discounting easy with our customizable coupon features. Our coupons are codes, similar to passwords, that ticket buyers enter at checkout (as shown in the picture below).
These codes can be created by picking your own unique code, is generated automatically by ThunderTix, or imported from a spreadsheet from daily deal sites like Groupon. In addition, coupons can be created or modified at any time after you set up your events in the ThunderTix application.
If this guide doesn’t answer all your questions, visit our support forum and select the coupons section. This will show you the most common questions asked about coupons. We also encourage you to pose any new questions by clicking on “Submit a Support Request”.
Note: Creating and managing coupons assumes you have already created at least one event. If you haven’t made any events yet, be sure to read our event guide.
To get started, you need to go to the coupons page, so hover over the "Revenue Builders" tab in the left-hand navigation menu and click on Coupons.
Once you click on create coupon, you can see this page below.
Then, you must select a type of coupon. There are three primary ways to create and use coupons, which one you choose, is dependent on your marketing campaigns. In the Create Coupon area you can:
Custom coupons are the best option if you want the maximum amount of choices about your coupons. If your business already has its own unique discounting strategies, setting up your coupons manually will ensure that your ThunderTix settings operate smoothly with your current coupon system.
Custom coupons offer full flexibility, so throughout this process you have to select and set numerous options. You set the coupon redemption values, the events to which the coupon can apply, as well as the number of times the coupon can be used.
Follow these steps below to create your custom coupon. These steps will go over some of the possible ways you may want to customize your coupon.
Congratulations!! Now, you have created your custom coupon!
Importing coupons is the best option if you already have coupons from a different source. All the options you get to decide are identical to custom coupons, but using coupons from external sources allows you to upload en masse, so that you do not have to create one coupon at a time for 10,000 coupons.
The most important step in using coupons from an external source is importing your coupon .csv (comma separated values) file. This file should have one unique coupon code per line, but you can also have a customer name per line as well.
Importing coupons has many benefits over the other types, especially if you have thousands of coupons to manage.
When your patron buys a daily deal from a third party like Groupon, LivingSocial, or Google Offers, they are assigned a unique code for each purchased ticket. At the end of the deal period, your discount promoter provides you with a spreadsheet of all purchases, customers, and unique codes. Depending on just how popular your coupon is, that list could contain thousands of coupon codes. Rather than managing these coupons one phone call at a time, you can bulk upload all of the coupons from the daily deal site into your ThunderTix account and assign them to an event en masse.
Our bulk import tool allows you to take the .csv file and import all daily deal codes into your ThunderTix Coupons. Therefore, for recurring events or tours, customers who purchased the deal can go to your website, choose their desired date/time, and redeem their Groupon code by entering it on the final checkout page.
As the venue manager, you are responsible for uploading the coupon codes from any daily deal site in a timely manner to ensure that your customers can redeem their coupons and purchase tickets. We recommend ending the promotion period before tickets to your event go on sale. Alternatively, you can upload coupons on a daily basis. If you choose daily uploads, be sure to write terms and conditions, which buyers of the coupon must accept, that specify that their coupon will not be valid for a certain time period following POS – giving you enough time to bulk upload on a daily basis.
Want to allow VIPs or newsletter subscribers to receive an event discount? Upload their names and codes into ThunderTix for an upcoming concert discount. Email addresses are unique, so you could use those as the actual coupon codes to save yourself time. Additionally, the same bulk coupon import tool supports lists of student IDs – it’s easy to turn those ID numbers into unique coupon codes by simply uploading a .csv into ThunderTix. Then designate for which event(s) these coupon codes will be valid throughout the season.
Note: If the 3rd party service/application has generated a .xls file (a Microsoft Excel file), you will need to convert it to a .csv file before importing into your ThunderTix account. To do this, follow these instructions:
Importing 3rd party coupons follows the same steps as creating custom coupon creation does, but with the preliminary step of locating the .csv file on your desktop computer’s local hard drive.
Congratulations! You have now imported your coupons from an external file!
Group discounts are discounts to the order or tickets applied automatically once customers reach the minimum ticket purchase limit you set. If you offer a 10% discount of all tickets for parties of 10 or more people, a Group Discount is the perfect tool allowing groups to book online rather than calling the box office to receive a discount. The creation process for group discounts is similar to custom coupons. However, since the discount is applied automatically, there is no need to create a “code” -- just a name.
After creating coupons, ThunderTix allows you keep track of redemptions and other similar details. To view these primary details, you need to go to the main coupons page, by clicking on “Coupons” under "Listings" in the black navigation bar. There, you will see each of your coupons; each one will have its own row, as shown below.
In these rows you will be able to see the coupon code, the name of the coupon, the customer this coupon applies to (if it is an import coupon), how much the coupon discounts an order, how many times it has been redeemed, the total value of orders that the coupon has applied to, what events it is usable on, how it is applied to the order, if the coupon is active, the expiration date, as well as the coupon type. You will see all this information displayed like the picture shown above.
If you want to view more information about the coupon, you need to hover over your desired coupon and click edit. Furthermore, you can also click on view or redemption report, depending on your desired information. Clicking edit will show you all the selected creation options for the coupon.
With Custom Coupons, Import Coupons, as well as Group Discounts, you also have the option to view the coupon. Once you click view, you can see coupon information and on the right, you can see who has redeemed the coupon, those customer order numbers, order totals, as well as the dates and times that the coupons were redeemed.
If you can’t easily find a coupon, then you’ll need to learn how to search for coupons. You search for coupons in the area at the top of the coupons page. Type in the code and/or a date range in the designated boxes and then click search. Additionally, you can search by coupon category by clicking show categories, selecting one or more, and then clicking search.
To search for coupons, you need to:
Once you've searched for your desired coupon, the page will reload showing only that coupon. This page will show all the same information you see on the regular coupon page.
Lastly, if you need to delete coupons, you can hover over any coupon and click delete. Additionally, you can delete coupons in bulk by clicking on either of these options in the right corner.