Just how many additional tickets can you sell when you make use of ThunderTix custom emails? If the data from marketing authorities Hubspot and Razorfish are any indication - a lot!
When marketing authority Hubspot publishes an infographic about sales data, business owners pay attention. As it relates to tickets sales, check out the Hubspot’s infographic that shows in great detail the power of social referral made using Twitter and Facebook.
Of note is the likelihood that people are 71% more likely to buy based on a friend's recommendation. That staggering statistic alone should give any venue owner or event manager pause.
Hubspot also says that 61% of Twitter and Facebook users place their fellow consumer opinion's as the number one most important factor when making a purchase.
The Hubspot data is reminiscent of a study published by Marc Stanford, a senior analyst at Razorfish. Sanford's study found that "consumer purchase behavior directly correlates to how deeply a consumer engages with a piece of social media and where they discover the media. Not surprisingly, referrals from friends are 4x more effective."
How much social sharing do you have available immediately after the ticket purchase process is completed? More importantly where does it occur in the timeline of activity? Having a ‘Tweet’ or ‘Like’ button on your website is great, but there is an even more meaningful place to enable social sharing - the confirmation email.
The ThunderTix custom email feature let’s you enable social sharing at the most “emotional” moment of all, when the ticket purchase confirmation email arrives.
The feature is part of what we call the ‘Perpetual Dynamo’ of social sales and fully complies with the Hubspot and Razorfish data.
Because custom email confirmations can include the all important Facebook “Like” and “Share” buttons, your ticket buyers become your newest salespeople. What was a sale to one person has the opportunity to perpetuate itself to be sales in the thousands. The email confirmation has transcended mere accounting to become powerful marketing tool for your business. Of course, this feature is only available to ThunderTix customers!
In addition to the social sharing in the ThunderTix custom emails, we also help you sell tickets directly on your Facebook Page, where the conversation about your event is already happening. Additionally, we offer the ability to embed your events on any website with our event calendar HTML and other embed options.
The consumer confidence and additional sales seen in the Hubspot data is one part of the advertising and event awareness you need to be making. Need to sell event tickets online right away? Contact Us.