Every food tour has the goal of increased bookings, but exactly how that is goal achieved is open to debate. Success stories do have one thing in common – a prominent ranking on popular review websites. This post looks at examples of how food tours increase bookings with well earned reviews, plus a little known secret…
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Once the hero of WWII, now the darling of sightseers worldwide, today’s brightly colored amphibious duck tour “trucks” have come a long way from storming the beach at Normandy. And tour operators have come a long way by building thriving small businesses from the decommissioned military hardware. This post looks at examples from around the…
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You may be surprised just how easy it is to expand your current walking tour to include the use of bicycles as a lucrative ticket upsell. Tour guides should consider expanding their service to include bicycles because more cities are building new bike lanes and “bike-only” areas that are away from the roads cars use.…
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Tour operators are familiar with the traditional holiday rush but did you know that Valentine’s day can be just as busy? Savvy guides are tailoring tours in very creative (and lucrative) ways for couples that have been struck by Cupid’s arrow. If you are thinking about adding a love theme to your tour and tap into the demand…
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Did you know there is an established quality measurement for walking tours? Originally published for the real estate industry, a so-called “walk score” can be used by tour guides in many different ways. Thinking Outside the Box(office) looks at how it could be possible to increase walking tour ticket sales with WalkScore.
Most all walking tours have a theme or recurring element. Be it the wildly popular “haunted” theme of Dark Tourism or storytelling with history & Hollywood intertwined, themes help sell tickets by enhancing the entertainment or the education. If one theme is good, is two better? How about a single theme that permeates itself into other aspects of the event like the…
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This viral video captured the a dance of starlings and the beauty of nature in an unparalleled display.
