Dynamic Pricing Scheduler Reward early ticket buyers with lower prices, then raise prices systematically as your event date approaches. Dynamic ticket pricing provides two benefits: early buyers provide revenue early to help in advertising and promotions allowing you to operate at a higher profit earlier. Second, you set it and forget it. Just enter the…
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This installment of ‘Green Means Go’ asks: Should performing arts theaters & nonprofits take a page from the professional sports playbook and use dynamic pricing? Fraught with controversy, the risks and rewards of dynamic pricing for tickets require very careful consideration by theater owners and nonprofit organizations. Taking A Page From The Sports Playbook Dynamic pricing has been in use by electricity suppliers, hotels, rental cars and commercial airlines,…
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Dynamic ticket pricing is the latest trend in event management, but venues and event promoters have been practicing this pricing method for years. The concept is simple. If an event is not selling as expected, ticket prices are discounted below the original price; if the event is in high demand, ticket prices go up. Examining…
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