Category: Social Networking

OMG hashtags IRL - Part 2

In our earlier post we showed you examples of hashtags in real life. Now in part 2, we go more in-depth with a “how-to”, “when-to” and, most importantly of all, why unique hashtags raise event awareness. Why do we blog this? Our experience shows that there is a direct correlation between event awareness and ticket…
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OMG hashtags IRL - Part 1

Why do we blog this? There is a direct correlation between event awareness and ticket sales. We know you are making every effort to wrangle the direct channels that you have control of, but there is a vast resource that may be going underutilized – hashtags. Hashtags exist outside the constraints of any one given…
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Tell your event’s story with the new Facebook Page Timeline format

The benefits of a Facebook Page for your event or venue are numerous, now there are even more with the new Facebook Page Timeline format. In a previous post, we explained the value of your venue or event having its own Facebook page. “Venues without Facebook Pages lose out…There are no greater businesses to reap…
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Business pages on Facebook

Guide to Facebook Pages: Checkins, Statistics, Deals

By now, I’m sure that as a venue owner, you’ve heard that you should be on Facebook. What does it really mean to be on Facebook, and why is it important? Facebook’s Evolution with Businesses First, a little history on Facebook and its evolution over the last few years. Facebook was initially open only to…
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Performing arts marketing

Ballet's Resurgence Through Social Media

With the success of the movie, The Black Swan, audiences are getting a glimpse at some of the hard truths about dance, and dancers–albeit disappointed about the depiction of the darker side of their art–are rejoicing that their profession has finally received some prime time play. This brings to mind the challenges that many art…
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Understanding the 5 Types of Event Ticketing Platforms

Nothing indicates the success of a gig, play, tour or event than the sale of tickets to those events. When choosing from event ticketing platforms, it’s important to examine the method of the event ticketing platform. Your choice will impact when and how your revenue is collected, how tickets are delivered, and ultimately, the price…
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3 Ways to Maximize Your Venue's Reach on Social Platforms

When Microsoft launched its ad campaign for its new search engine, Bing, it hired New York City dog walkers to wear shirts emblazoned with the phrase “Ask me about Bing”. While dog-walkers may not be the best billboards for advertising in your city, social networking websites are great advertisers in any city. Here are some…
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Will new music sites that cater to bands topple MySpace?

New music sites like thesixtyone, bandcamp, and soundcloud are fully prepared to make Myspace a relic of the past with their great user experiences.

Beyond the Front Door: Creating the Perfect Profile

The attention span of an online user is 5 seconds, so taking to heart the old adage about first impressions is important. Social networking is the perfect vehicle to increase attendance to your venue or event, but without followers, you have no network. Building an inviting profile opens the door to sharing special events, 2-for-1…
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Oh, what to tweet about on Twitter!

In February, Twitter eclipsed the 50 million tweets-per-day-mark or a mind-numbing 600 tweets per second. Facebook’s even higher at 700 posts per second. For those on the receiving end, that’s a lot of network noise to filter through to find value. On the flip side, the job of reaching folks is even harder when you…
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