Author: Dawn Green

Increase season subscriptions with a bundled discount

7 ways to increase season subscription sales

Creating multiple subscription types, discounts, and offers allows patrons to find a package that is tailored just for them. Increase season subscription sales this season!

How to manage Covid cancelations - despairing actor in front of dressing room mirror

How to manage Covid cancelations

The set awaits, performers are ready, and the box office schedule ensures everyone is ready to greet attendees. Then you get the news — your lead has Covid. As theatres continue towards recovery from the pandemic and contend with lower attendance, preventing cancelation is critical. When Covid cancelations strike, it causes disappointment with patrons, adds…
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how to attract new audiences post pandemic

How to attract new audiences (post - pandemic)

Covid seems a distant memory — almost. While we’ve learned how to navigate around this new virus with vaccines, masks, and care, a glance at the empty seats during recent performances proves that the effects are lingering. In fact, the New York Times reports that attendance across North America has fallen by 40-60%. Season subscribers…
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Social distancing for theatre seating

Help patrons feel safe to return The performing arts attracts a decidedly mature audience. In fact, the Monterey Symphony reports the average audience member is 71, and 55 is the magic number for classical music fans. While 41 is the average age for broadway performances, community theatres worldwide generally skew a bit older. This is…
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Charlie Chaplin looking out of a window...lonely from close event businesses

A survival guide for event businesses

There is no handbook on how we — as owners, directors, box office managers and staff for event businesses — should operate in a world where the very essence of what we do, that is, bringing people together, has been banned throughout the world. These circumstances have imposed on all of us a true fight…
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Woman watching a virtual event from home with wine

11 ways to prepare for hosting a virtual event

ThunderTix has been building a series of virtual event guides to help you kick off your first virtual event. Check out our resources on why you should go virtual then dig into content covering topics like our beginners guide to video streaming for live events and how to sell tickets for virtual events. With this…
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ThunderTix mass email service for events compared to mailchimp and constant contact

Email marketing for events: integrated mass email tools

One of the most important aspects of a well-executed event is hosting an engaged audience, and that begins with attracting patrons to the events that are right for them. For many events, mass mailing is the ticket to getting “butts in seats”. ThunderTix offers three options for integrated email marketing for events allowing you to…
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Austin Ghost Tours - live virtual walking tour

Case Study: Austin Ghost Tours offers a virtual walking tour

How does an in-person ghost tour make the transition to a virtual event? Will there be a diminishing sense of enjoyment to attendees? In this article, we’ll talk about Jeanine Plummer’s concerns and eventual leap to an online experience. Her virtual walking tour of Austin’s scariest stories takes place through her eponymously named Austin Ghost…
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Traditional Thai Dancers performing outdoors in site-specic theatre

After COVID: attract new audiences with site-specific performance

Eventually, patrons will begin inching back to theatres when the concerns around COVID-19 have diminished. Hopefully, you’ve been live-streaming events or meet-and-greets with the cast to keep audience members engaged. Continue those efforts to keep your theatre front-of-mind with patrons. At the same time, it’s never too early to start planning for those first in-person…
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youtube logo

Sell tickets for YouTube video streaming events

YouTube is the de facto leader in all things video, and along with your ThunderTix integration you have an easy way to sell tickets for YouTube video streaming events. We’re going to start with the most basic YouTube event — webcam streaming — available right from your desktop camera. Webcams are on virtually every desktop…
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