APAP|NYC 2027 Sustaining Sponsor
Most box offices sell tickets. ThunderTix shows you who to sell them to.
Built for box offices, loved by patrons.
Ticketing, CRM, marketing, and fundraising in one platform for performing arts presenters, theatres, symphonies, and arts centers. Every patron is scored, every campaign is measured, and every checkout is a chance to give.
January 15 to 19, 2027 · New York Hilton Midtown · EXPO Booth TBA
Patron intelligence
Know your best patrons by name.
Every ticket, membership, and gift lands on one patron record. ThunderTix scores every patron on recency, frequency, and spend against your own audience, not an industry average, then stages each one in their lifecycle so you can see who is new, who is loyal, and who is drifting away.
- Automatic RFM scoring and segments like Champions and Cannot Lose Them
- Lifecycle stages: first-timer, active, lapsing, lapsed, won back
- Full ticket, membership, and giving history on every record
- Your patron data belongs to you, and you can export it any time
Marketing tools
Reach each patron at the right moment, and see what it earned.
Automated email workflows follow your segments. A first-timer gets a welcome back offer. A lapsing subscriber gets a renewal nudge. A Champion gets the opening night invitation. Every send reports opens, clicks, tickets sold, and dollars raised.
- Automated workflows triggered by lifecycle and RFM segment
- Mass email built in, with ROI tracking on every campaign
- Automated reminders, post-show emails, and surveys
- Mailchimp and Constant Contact sync if you already use them
Fundraising
Turn every checkout into a gift, and every gift into a relationship.
Your ticket buyers are your best prospects for giving. ThunderTix asks at the moment they are already saying yes, then keeps every gift on the same record as their tickets, so your development team sees the whole relationship.
- Round-up donations at checkout
- General, campaign, event, and recurring donations
- Pledges with donor tracking
- Donor classifications tracked automatically across every gift
- Branded thank-you emails sent the moment a gift comes in
- Giving summary on every patron: first, last, and largest gift
Classes, events, memberships
Sell the house, the season, and the studio.
Single tickets, subscriptions, memberships, and class registrations all run from one box office and land on one patron record. Beautiful seat maps help sell the house, and our team builds your chart for you.
- Reserved seating with tables, boxes, balconies, ADA and companion seats
- Season packages, flex passes, and multi-venue subscriptions
- Memberships with recurring billing
- Class and camp registration
- Group sales where each member pays their own way and becomes a patron
- Gift cards and merchandise
Ticket Assurance
Fewer chargebacks. A share of every upgrade.
Patrons add Ticket Assurance at checkout and can cancel for any reason when plans change. Your staff stops fielding refund exceptions, disputes drop, and your organization earns a share of every upgrade sold.
Patrons can also exchange tickets and request refunds from their confirmation email, within the rules you set.
Explore Ticket AssurancePass-through pricing
You keep 100% of your ticket price.
On pass-through pricing, ThunderTix fees and card processing are paid by the ticket buyer at checkout. Your organization keeps the full ticket price. Always.
- Runs on your own Stripe account, usually ready within 24 hours
- Nightly payouts to your bank
- GL codes and deferred revenue reporting for your finance team
AI for your box office
Connect Claude or ChatGPT and ask your box office anything.
The ThunderTix MCP server connects your account to the AI assistant your team already uses. Ask about sales pace, top donors, or who hasn't renewed, and get answers from your own data in plain conversation.
Explore AI integrationFor every member of your team
One platform from the box office to the board report.
Box office
Fast in-person sales, exchanges, mobile ticket scanning, and Stripe card readers.
Development
Donations, pledges, donor classifications, and giving history beside every ticket.
Marketing
RFM segments, automated workflows, and email ROI down to the ticket.
Volunteers
Shifts built from your performance calendar. Volunteers sign up and track hours themselves.
Education
Class and camp registration with rosters, on the same patron records.
Finance
Nightly payouts, GL codes, deferred revenue, and settlement reports.
Switching is the easy part
Bring your history. Start with your best patrons already ranked.
- 1
Start a free trial
No time limit. Everything you set up carries into your launch.
- 2
We import your history
Patrons, orders, and donations come over from your current system.
- 3
We build your seat maps
Our team draws your house, sections, and accessible seating.
- 4
Go on sale
RFM scores and lifecycle stages are waiting for you on day one.
See you in New York!
Find ThunderTix in the APAP|NYC EXPO
January 15 to 19, 2027 · New York Hilton Midtown · Booth TBA
Bring your hardest box office question. We'll show you your top patrons, your lapsing subscribers, and the donors hiding in your ticket list, using a live account.
Questions
Frequently asked questions
What is RFM scoring?
RFM stands for recency, frequency, and monetary value. ThunderTix scores every patron on how recently they bought, how often they buy, and how much they spend, compared with the rest of your own audience. Patrons are grouped into segments like Champions, Loyal, and Cannot Lose Them, so you know who to thank, who to invite, and who to win back.
Can ThunderTix handle donations and fundraising?
Yes. ThunderTix accepts general, campaign, event, and recurring donations, offers round-up donations at checkout, records pledges, and tracks donor classifications automatically. Every gift appears on the same patron record as their tickets and memberships.
What is Ticket Assurance?
Ticket Assurance is an optional upgrade patrons can add at checkout that lets them cancel for any reason. It reduces chargebacks and refund requests, and your organization earns a share of every upgrade sold.
How does pass-through pricing work?
On pass-through pricing, ThunderTix fees and card processing are paid by the ticket buyer at checkout, so your organization keeps the full ticket price. It runs on your own Stripe account, which is usually ready within 24 hours.
Can we bring our patron and donation history from our current system?
Yes. ThunderTix imports your patrons, orders, and donations, so RFM scores and lifecycle stages are ready on the day you go on sale.
Does ThunderTix work with Claude and ChatGPT?
Yes. The ThunderTix MCP server connects your account to Claude or ChatGPT so your team can ask questions about sales, patrons, and donations in plain conversation.
Where can we meet ThunderTix at APAP|NYC 2027?
ThunderTix is a Sustaining Sponsor of APAP|NYC 2027, January 15 to 19, 2027 at the New York Hilton Midtown. Visit us in the EXPO or book a time at the booth through thundertix.com/demo.
Sell more tickets to the right people.
Start a free trial today. There is no time limit, and everything you build carries into your launch.