monetizing the shared experience

Monetizing the shared experience - "It's your event, not Twitter's"

The competition for control of your event’s shared experience is heating up. Twitter, Gather and BuzzMob offer to help you participate, monetize, and in some causes, control your event’s experience. With so many companies and apps trying to profit from your event’s experience, the hard working venue owner should ask: “Am I making the most…
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