Ticket Sales Reports & Analytics for Live Events

Powerful Ticket Sales Reporting at Your Fingertips

From high-level dashboards to deep-dive exports, ThunderTix gives you full visibility into your ticket sales, customer trends, and financial performance. Whether you're preparing for a board meeting, managing box office operations, or analyzing marketing results, our robust reporting tools make it easy to stay informed—and take action.

Real-Time Analytics Dashboard

Get a snapshot of your entire operation with the ThunderTix Analytics Dashboard:

  • See total revenue, donations, and customer count at a glance

  • Track monthly trends in orders, tickets, and revenue

  • Monitor email delivery and survey engagement

  • View upcoming event performance and ticket activity by day

  • Access shopping cart abandonment insights and benchmark against other venues

  • Drill down into declined orders to follow up with customers

The ThunderTix Dashboard allows you to compare the current time period to a previous time period for quick analytics at a glance.

Key Sales Reports Available

ThunderTix includes a full suite of built-in reports for sales, attendance, customer behavior, and reconciliation. Here’s a breakdown of the most popular reports and how they help your team operate more effectively:

Performance & Event Settlement Reports

Whether you're wrapping up a single night’s performance or closing the books on an entire production run, ThunderTix offers beautifully designed Settlement Reports to make reconciliation fast, accurate, and presentation-ready.

Performance Settlement Report

Designed for individual performances, this report delivers a clean, organized PDF summary that’s ideal for internal teams, rental clients, or co-producing partners. At a glance, you’ll see:

  • Ticket sales by type, including quantities sold, comps, and total revenue

  • Average price per ticket

  • Taxes collected, by category

  • Product and merchandise sales, including quantities and revenue per item

  • Donations received, both stand-alone and add-on contributions

  • Fee breakdowns, including service charges and payment processing

All data is neatly grouped and subtotaled by category, making this the perfect one-page report for post-show reconciliation, artist settlements, or venue revenue tracking.

Event Settlement Report

Need the big picture across an entire production? The Event Settlement Report rolls up all data from every performance within a show’s full run, offering:

  • Cumulative sales and revenue across all performances

  • Detailed breakdowns per performance within the same report

  • Comparative insights across show dates (e.g., Friday vs. Saturday night performance totals)

  • Total donations, merchandise, and fees collected across the run

This report is especially helpful for executive summaries, grant reporting, and end-of-season reviews—bringing together the critical data that tells the full story of your event’s success.

Multi-Event Sales Report

Need to compare sales across multiple events or performances at a glance? The Multi-Event Sales Report gives you a beautifully organized, data-rich view of everything happening in your box office—without the need for manual spreadsheets.

This report is especially valuable for venues running multiple shows, seasons, or recurring events. It allows you to select a custom date range—or simply drag over dates in your calendar view—to instantly generate performance data across all included events.

Each performance is presented in a clean, side-by-side format that includes:

  • Ticket sales per performance

  • Percentage of tickets sold (capacity utilization)

  • Average revenue per ticket

  • Total ticket revenue

  • Product and concession sales

  • Fee revenue earned

  • Refunds and comps issued

This report is perfect for identifying sales trends, monitoring marketing campaign performance, and making data-driven decisions across your entire season or event lineup. Whether you're evaluating the success of a single weekend or reporting on an entire season's performance, the Multi-Event Sales Report offers real-time, actionable insights in a format that’s easy to read and ready to share.

Reconciliation Report

Designed for bookkeepers and accountants, the reconciliation report makes it easy to match bank deposits to ThunderTix transactions—no spreadsheets or guesswork required.

With a single click, generate a comprehensive export that includes:

  • Ticket orders

  • Donations

  • Merchandise and concessions sales

  • Refunds (from both current and past orders)

  • Ticket exchanges

  • Voided orders

  • Gift cards sold and redeemed

By default, the report displays all transactions from the previous day, but you can customize the date range to include up to a full month of activity. Whether you're reconciling daily deposits or running monthly reports, ThunderTix makes the process fast, accurate, and exportable to your preferred accounting software.

Order Exports

Export order-level data by sales agent, payment method, ticket type, date, or zip code. Use this for custom reporting, advertising effectiveness, or year-over-year comparisons.

Customer Contact Exports

Pull patron information by name, phone, email, or past event attendance. Great for building marketing lists or following up with donors and supporters.

Guest List & Check-in Records

Access a full digital manifest or printable guest list for check-in. Includes real-time barcode scan data to show who arrived, when, and by which staff member. Need to validate entry or verify attendance? Our guest list tools have you covered:

  • View and export event manifests with patron contact details
  • Reprint tickets or thermal stubs directly from the guest list screen
  • Track barcode scans by timestamp and staff member for full transparency
  • Instantly identify scanned vs. unscanned tickets

Export & Segment Data with Ease

ThunderTix offers powerful export options for advanced analysis and audience targeting:

  • Export orders by event, date range, sales agent, or payment type
  • Segment customer data by zip code, purchase date, or past attendance
  • Export email addresses for targeted re-engagement campaigns
  • Filter customers who attended last year but haven’t purchased this season

Custom Reports Available

Need a specific report? Many clients rely on our programming team to create custom reports tailored to their organization’s needs. Reach out to see if your request already exists—or if a custom export can save your team time.

Start Making Smarter, Faster Decisions

Experience the power of real-time reports, exportable data, and beautiful settlement summaries—designed to give your team complete clarity and control.

Start your free trial or schedule a demo to see ThunderTix reporting in action.