ThunderTix makes it easy to measure and improve your ticket sales performance with Google Tag Manager (GTM). By adding your GTM container to ThunderTix, you can integrate Google Analytics (GA/GA4)—along with any other third-party tracking tools—without touching code.
With GTM, you’ll see how customers discover your events, where they come from, and how they move through the purchase process, giving you the data needed to reduce friction and grow revenue.
Understand which websites, social media campaigns, or online ads are driving ticket buyers. If your event is listed on a “What’s Happening Tonight” site or a local events calendar, GTM + GA reveals whether that placement is generating sales.
Track completed purchases in GA goals or GA4 events. You’ll see which campaigns, keywords, or promotions lead to conversions—and where potential buyers drop out of the funnel.
With GA’s funnel and goal flow reports, you can track every step in the ThunderTix checkout process. Spot where customers abandon carts, then make adjustments to improve the buyer experience and increase sales.
Because ThunderTix integrates through GTM, you’re not limited to GA alone. Add marketing pixels (Facebook, TikTok, LinkedIn), remarketing tags, or any third-party tools—all managed from one container.
Older ticketing systems hard-code analytics integrations, forcing you to rely on their settings. ThunderTix takes a more flexible approach with Google Tag Manager, giving you:
Seamless GA/GA4 integration
Future-proofing: add or update tags without changing ThunderTix settings
Centralized control: manage all marketing and analytics scripts in GTM
Full flexibility: use the tags you want, without restrictions
Unlike other ticketing platforms that force rigid reporting setups, ThunderTix gives venues full control. You decide how to configure analytics, how to track conversions, and how to handle fees with your customers.
ThunderTix provides built-in Sales Reports and a customizable Dashboard for real-time ticketing insights. Pairing this data with Google Analytics through GTM gives you the complete picture—both before and after the point of purchase.
Google Tag Manager integration is included with every ThunderTix account. Simply add your GTM container ID in your ThunderTix settings, then configure your tags in GTM to track ticket sales, referrers, conversions, or any other metrics you care about.
With GTM + GA, ThunderTix helps you move beyond simple sales reports—delivering deep insights into audience behavior and ways to grow revenue.
Can I use GA4 with ThunderTix?
Yes. ThunderTix integrates seamlessly with GA4 via Google Tag Manager. You can track events, conversions, and audience behavior across your entire ticket purchase flow.
Does ThunderTix support Facebook Pixel or other marketing tags?
Yes. Since integration runs through GTM, you can add Facebook Pixel, TikTok Pixel, LinkedIn Insight Tag, or any other tracking scripts you use.
How is ThunderTix different from other ticketing platforms?
ThunderTix gives venues full control over both analytics and fees. While many ticketing platforms add consumer-facing service fees that inflate ticket prices, ThunderTix charges fees only to the venue. This means you decide whether to absorb those costs or pass them along—and you maintain complete transparency with your customers. Combined with Google Tag Manager integration, you can track exactly what matters to your organization without limitations or hidden costs.
Do I still get reporting in ThunderTix without GA?
Absolutely. ThunderTix includes robust sales reports and a dashboard out of the box. GA adds another layer of insight into visitor behavior before the purchase.
Google Tag Manager integration comes standard with every ThunderTix plan—no add-on costs or hidden restrictions. Simply add your GTM container ID, and you’re ready to track ticket sales, conversions, referrers, and audience behavior with Google Analytics, GA4, or any other tool you choose.
Take control of your data, optimize your sales funnel, and grow your revenue with ThunderTix + GTM.
