Season Subscriptions & Pass Packages

Flexible Season Ticketing Software

ThunderTix gives you the most flexible season ticket options in the industry, making it easy to package your events, boost subscription sales, and keep your audience coming back year after year. Whether you’re a theatre, performing arts center, festival, or multi-venue organization, our subscription ticketing software supports multiple package styles, automated renewals, and works across reserved seating or general admission.

Why ThunderTix Season Subscriptions Stand Out

Unlike many ticketing platforms that offer only one rigid subscription model, ThunderTix lets you:

  • Offer multiple subscription types in the same season
  • Sell across reserved seating and general admission events in any combination
  • Automate season ticket renewals with reserved seat holds
  • Provide patrons with unmatched flexibility — without adding admin workload

Four Powerful Season Subscription Types

1. Choose All Package – Full Season, Flexible Dates

Perfect for patrons who want every event in the season but need freedom to choose dates.

  • Patrons select one performance per included event in your series.
  • Fully guided four-step checkout: pick dates → choose seats → review → pay.
  • Venue admins can exclude specific performances from eligibility while including the rest of a run.
  • Ideal for offering the full season with maximum scheduling flexibility.

Think of this package as being a way to offer your ticket inventory "à la carte" and allow buyers to choose convenient dates and times across your specified list of events. The customer still gets the full season, with the flexibility of choosing the date that works for them.

The Choose All Season Package is a four-step checkout process. The first step is to have the ticket buyer select one performance from each included event in the Season Pass. Once the ticket buyer has selected one performance per included event in the Season Package, they will then select their desired seats for each performance. After that, all they need to do is review their tickets and proceed to checkout to finalize their Season Subscription.

2. Fixed Date Package – Your Curated Season Lineup

Great for themed series like “Opening Night” or “First Thursday.”

  • You pre-select the performance dates for each event in the package.
  • Patrons buy once and their dates are locked in, simplifying renewals and planning.
  • Reduces decision fatigue for your audience while making operations predictable.

For example if you offer a "First Thursday" package, the package will include the first Thursday performance for all of your events in the package.

3. Build Your Own Package – Custom Mini-Season

Attract new subscribers with partial-season flexibility.

  • Patrons select a minimum number of events from your season lineup (e.g., 5 of 7).
  • Lets customers mix premium nights with matinees while still enjoying subscriber benefits.
  • Works well for audiences not ready to commit to the full season.

Think of this package as a ‘Mini-Season Package’ where you package a group of events for possible inclusion. For example, you might have seven main stage productions, and you allow your patrons to select at least five out of the seven events offered for a discount.

4. Flex Pass Package – Maximum Redemption Flexibility

The most versatile subscription ticketing option available, giving patrons the freedom to decide later which events to attend.

With a Flex Pass, patrons receive voucher codes to redeem for tickets later at their convenience. They can select their desired performances and seats any time before an event sells out.

Voucher Code Redemption Types:

  • Standard Use – Coupon voucher can be used once per event and is valid for all included events.
  • Limited Use – Coupon voucher can be used once per event, with a total redemption limit you set (e.g., 6 redemptions for 10 possible events). A customer can use their pass to attend any 6 of the 10 events, in any order, but they cannot exceed 6 total redemptions and they cannot attend any event more than once.
  • Punch Card – Coupon voucher is issued with a set number of punches (e.g., 6 punches). Punches can be redeemed in any combination of events and performances — for example, all punches could be used on a single favorite show or spread across multiple events.

NEW: Section-Restricted Flex Passes
For reserved seating events, you can now restrict Flex Pass redemptions to specific seating sections on your venue’s seating chart.

  • Create pricing tiers like Preferred, Standard, and Value, each tied to designated sections.
  • Sell different Flex Pass levels at different prices, ensuring premium seats are reserved for premium pass holders.
  • Patrons can only redeem their Flex Pass in the sections you specify, preserving seat value and managing demand across your venue.

This flexibility allows you to design passes that fit your programming and audience — from fixed, one-per-show redemptions to open punch-card style usage.

Flexible Discount Options

For Choose All, Fixed, and Build Your Own packages:

  • Specified Price – One flat rate for the full package.
  • Percentage Off – Auto-calculated savings per ticket at checkout. (Requires all events in the package to have identical ticket types, names, and descriptions for accurate bundling.)
  • Dollar Off – Consistent per-ticket discount across the package.

 Specified Price - Many organizations price opening night at a slight discount. You might consider offering an even larger discount for package purchases of the opening night of each event in your series. You set the price across the spectrum of events.

 Percentage Off - Especially effective in "Build Your Own" packages where customers might mix-and-match premium nights with matinee performances, consider offering a percentage off the regular price of each ticket in your package. This might be the preferred choice when ticket type prices vary considerably, for example, between adult prices versus lower priced children's tickets. We'll automatically calculate the discount at checkout and in all reporting.

 Dollar Off - Just like the "Percentage Off" discount, set a dollar discount, and we'll automatically calculate the discount at checkout. This may be most effective with similar priced tickets, so discounts seem consistent across ticket types.

(Flex Pass supports Specified Price only.)

Supports Any Venue & Seating Layout

  • Easily adapt to changing configurations like black box theatres or seasonal seating shifts.
  • Combine reserved seating charts, general admission areas, and multiple venues.

Automatic Season Subscription Renewals

Save hours of admin time and increase retention:

  • Reserve each subscriber’s same seats for the new season automatically.
  • Send customized renewal emails right within ThunderTix
  • Patrons see their package renewal option with their same seats with a one-click confirmation link
  • Allow seat change requests while holding the original seats until confirmed.

See ThunderTix Season Subscriptions in Action

Sign up for a trial to see how our flexible season ticketing software can help you sell more subscriptions, reduce administrative work, and keep patrons coming back every season.