Tag: ticket prices

Racing to Lower Sales: Nascar's Dismal Season

The recession’s effect on entertainment ticket sales is shared across all venues and geographic regions, but nowhere is it felt more than Nascar auto racing. Nascar draws its fans from a largely blue collar and predominantly male work force, the two demographics hit hardest by the recession. Even the celebrated removal of the ban on…
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Dynamic ticket pricing profitability

Dynamic Ticket Pricing Profitability Increase

Dynamic ticket pricing is the latest trend in event management, but venues and event promoters have been practicing this pricing method for years. The concept is simple. If an event is not selling as expected, ticket prices are discounted below the original price; if the event is in high demand, ticket prices go up. Examining…
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