Create Event and Package Coupons

Topics Covered:

[0:28] - The 3 Types of Coupons
[1:14] - Custom Coupons
[3:00] - Redemption Frequency Options
[4:24] - Discount Value Options
[5:31] - Advanced Options
[6:11] - Importing Coupons
[8:28] - Group Discount

How to Create Coupons Video Transcription:

Hello and welcome! Today I am going to show you how to create event coupons in ThunderTix. Coupons allow ticket buyers to receive a discount off individual tickets or the entire order as either a percentage, dollar value, or a free ticket. Coupons are a great sales tool, as discounts can draw more patrons to your event.

To get started, hover over the Revenue Builders Tab near the top of your left-hand menu, and click on Coupons. Then, click "Create Coupon". This brings you to this page, where we can see the three types of coupons ThunderTix offers.

The first type is the custom coupon code, which allows you to you enter any code, assign a discount value, and how that discount should be applied. The second coupon type offers the same functionality but allows you to import coupons in bulk from an external file. The third type is a group discount, which is automatically applied at checkout when the minimum tickets required for a group discount is met. Previously, you could also create a Flex Pass here, which automatically generates a coupon, or voucher code, for the customer, redeemable for future events. The Flex Pass option has been moved to the Package Manager with other season pass options. 

Let's examine the Custom Coupons option.

First, you need to enter in your own unique coupon code in this input box. Bear in mind that unlike passwords, coupon codes are not case sensitive, and while you don't want a coupon to be guessable, it shouldn't be so difficult to type that your customers are frustrated in attempting to use it. You can also create a helpful name for the coupon here.

Next, you need to select the events for which this coupon can be redeemed. Here we want to point out an exciting new feature just recently implemented. Not only do we have the option to use a coupon for events, we can now also do so for packages. There are two options when you go to select the valid events and performances for a new coupon. You can load events, or load packages. If you load packages, it will display all of your active packages, and give you the opportunity to make your coupon valid on the packages you specify. You’ll then go through the setup process like you normally would. 

For demonstration purposes, I'm going to load events. I’m going to select these two. If you want to make the coupon valid for all of your events, you can click “make it valid for all events.” You also have the option to make the coupon valid for only certain performances, or dates, of an event or only specific ticket types. For example, If you want to make a coupon redeemable for only adult tickets for all the performances of Cinderella, then you would click on performances and then click ticket types under one of these performances. Select Adult and then click the option to Apply to all performance tickets with the same name. After choosing your events, performances or ticket types, decide if you want the coupon to only be redeemable on certain days of the week. If so, you will select those days here. 

Now, let's decide how many times the coupon can be redeemed. Single-use means customers can only redeem the coupon once at only one of the events selected above. So you may choose several events, but once it's used, it cannot be used again on any other events or by any other customers. Therefore, single use coupons should be provided to a single customer rather than to many customers. 

Next, we have multi-use coupons. First, let’s decide the number of redemptions you’d like the coupon to be valid for. Let’s use 5 as an example. We can then decide whether we want the redemptions to be per event or across all events. If we choose per event, and we have 3 events, for example, customers can redeem this coupon 5 times per event, for a total of 15 times. If, on the other hand, we choose across all events, and we have 3 events, then the customers can redeem this coupon for a maximum of 5 times in any combination across the 3 events selected.

Finally, unlimited use is just as implied, customers can redeem this coupon without limitation for any selected event until the coupon either expires, is inactivated or is deleted from your list. Unlimited use coupons are great for advertising on social media, print, etc. Here, there is an option to make this coupon redeemable for all new events added in the future.

Now, here, depending on the coupon, select the value of the discount. For example, if you want your coupon to give customers $5 off per ticket, enter in the dollar amount here.

Enter the minimum number of tickets required in order for the coupon to be valid. Usually you would leave this as is with a minimum of 1 ticket, unless you're creating a buy one get one free offer or a group discount. Next, decide if you want the coupon to be applied to all tickets in the cart, applicable one ticket at a time, or limited to one use per order.

If you want to offer a 10% discount, then you will enter in that percentage here. For a percentage off coupon, enter the percentage here and then decide whether you want that percentage off applied per ticket or per order.

Finally, you can also make a buy one get one free, or BOGO, coupon here. For a BOGO coupon, select whether you want to only offer just one free ticket per order or one free ticket every time the customer reaches the tickets required. If you want the BOGO to give one free ticket for every 2 tickets in the cart, set the minimum tickets here to 2. 

Then, let's move on to the advanced options, which are not required. By default, your coupon will be active as soon as it's created. If you want to activate it later, uncheck this box. If you want to set an expiration date, click here and select your desired date and time.

ThunderTix also allows you to categorize your coupon to easily search for it later on the coupons page. Coupons can have multiple categories. For example, you could categorize coupons as Cast and Crew or Facebook if the coupon code was shared in Facebook ads.

Lastly, don't forget to click the “Create Coupon” button, or your coupon will not be saved.

Next, let's cover importing coupons.

Let's get started by selecting “Import Multiple.” First, we should talk about what you will be importing. If you work with Groupon, you'll receive a spreadsheet with customer names and unique Groupon codes per customer. Depending on how successful or popular the deal was, you could receive a file with thousands of codes. This feature saves staff time from manually creating each Groupon sold. Regardless of which "daily deal" service you use, the process is the same.

This process also extends to creating your own spreadsheet of customers, such as a list of VIPs or staff members for whom you want to offer discounted tickets. Email addresses or member IDs make great coupon codes to save time, and are easy to remember.

The first step in importing coupons is uploading a CSV file, which should have one unique code and customer name or email per row. If your external source sent you an XLS file instead of a CSV file, you will need to open up that file and save it as a CSV. So, to import your CSV, click here. Navigate to where the CSV is located on your computer and click the file. Then, click this button. You should now see the name of your file right here.

Next, enter a name for the import. Then enter all the same information as discussed previously with individual coupons. We won't cover this section again, but just like individual coupons, you'll assign a value for the discount. For daily deals, this is typically the full value of the ticket. If they purchased a single ticket at 50% off the value, you will need to create the coupon to discount the full value of the ticket to ensure they are not charged further. Enter your remaining details and click “Create Coupon.” You'll be directed to this page, which should show a preview of your data. Here, designate which column contains customer names and which column contains the coupon codes. You do this by clicking on the drop down boxes and selecting the correct one. The last step is to click "ignore first row," but only click this if your first row contains column titles. Leave this unchecked if your first row begins with the first valid coupon code and name. Now, to finish, click “Inspect Files.” 

Finally, let's cover Group Discounts. If you offer a 10% discount off all tickets for parties of 10 or more people, a Group Discount is the perfect tool allowing groups to book online rather than calling the box office to receive a discount. The main difference between individual coupon codes and a Group Discount is that the group discount is automatically applied when the customer reaches the checkout page. So, there is no need to create a "code" -- just a name. We won't cover the options except for the key differences.

The default minimum number of tickets needed for a group discount is 10, but feel free to change it to what makes sense for your organization. Also, the customer won't need a coupon code when checking out as we will automatically apply a discount when the minimum number of tickets to qualify is met. Make sure you hit the “Create Coupon” button when you're done.

You've successfully learned how to create individual coupons, group discounts, and import coupons in bulk! Check out our other video on Flex Passes for season subscriptions or multi-event discounts! And if you have any more questions, be sure to take a look at our How-To Guides, or visit our Support Forum. Thank you for watching!

Create Event Coupons
Create Event Coupons

This is a tutorial video on how to create event coupons through ThunderTix. This covers every single step of how to create custom coupon codes, how to import coupons in bulk, and how to create group discounts. If you have any other questions, please check out our How To Guides and our Support Forum.