1 00:00:00,380 --> 00:00:01,380 Hello and welcome! 2 00:00:01,380 --> 00:00:04,610 Today I am going to show you how to create coupons in ThunderTix. 3 00:00:04,610 --> 00:00:09,370 Coupons allow ticket buyers to receive a discount off individual tickets or the entire order 4 00:00:09,370 --> 00:00:13,470 as either a percentage, dollar value, or a free ticket. 5 00:00:13,470 --> 00:00:17,410 Coupons are a great sales tool, as discounts can draw more patrons to your event. 6 00:00:17,410 --> 00:00:21,119 To get started, hover over the listings tab and click on Coupons. 7 00:00:21,119 --> 00:00:24,060 Then, click “Create New Coupon”. 8 00:00:24,060 --> 00:00:28,720 That will take us to this page, where we can see the four types of coupons ThunderTix offers. 9 00:00:28,720 --> 00:00:33,280 The first type is the custom coupon code, which allows you to you enter any code, assign 10 00:00:33,280 --> 00:00:36,920 a discount value, and how that discount should be applied. 11 00:00:36,920 --> 00:00:42,240 The second coupon type offers the same functionality but allows you to import coupons in bulk from 12 00:00:42,240 --> 00:00:44,030 an external file. 13 00:00:44,030 --> 00:00:48,260 The third type is a group discount, which is automatically applied at checkout when 14 00:00:48,260 --> 00:00:52,010 the minimum tickets required for a group discount is met. 15 00:00:52,010 --> 00:00:57,340 The final option is the flex pass, which automatically generates a coupon, or voucher code, for the 16 00:00:57,340 --> 00:01:01,690 customer at the time of a specified event purchase redeemable for future events. 17 00:01:01,690 --> 00:01:04,309 The Flex Pass coupons are covered in another video. 18 00:01:04,309 --> 00:01:07,290 Let’s examine the Custom Coupons option. 19 00:01:07,290 --> 00:01:11,630 First, you need to enter in your own unique coupon code in this input box. 20 00:01:11,630 --> 00:01:16,369 Bear in mind that unlike passwords, coupon codes are not case sensitive, and while you 21 00:01:16,369 --> 00:01:20,020 don’t want a coupon to to be guessable, it shouldn’t be so difficult to type that 22 00:01:20,020 --> 00:01:23,020 your customers are frustrated in attempting to use it. 23 00:01:23,020 --> 00:01:25,880 You can also create a helpful name for the coupon here. 24 00:01:25,880 --> 00:01:29,579 Next, we need to select the events for which this coupon can be redeemed. 25 00:01:29,579 --> 00:01:31,490 I’m going to select these two. 26 00:01:31,490 --> 00:01:35,509 If you wanted to make the coupon valid for all of your events, you can click select all 27 00:01:35,509 --> 00:01:36,509 (then deselect). 28 00:01:36,509 --> 00:01:40,560 You also have the option to make the coupon valid for only certain performances, or dates, 29 00:01:40,560 --> 00:01:43,850 of an event or only specific ticket types. 30 00:01:43,850 --> 00:01:48,469 For example, If you wanted to make a coupon redeemable for only adult tickets for all 31 00:01:48,469 --> 00:01:52,389 the performances of Hamlet, then you would click on performances and then click ticket 32 00:01:52,389 --> 00:01:55,149 types under one of these performances. 33 00:01:55,149 --> 00:01:59,540 Select Adult and then click the option to Apply to all performance tickets with same 34 00:01:59,540 --> 00:02:00,540 name. 35 00:02:00,540 --> 00:02:04,369 After choosing your events, performances or ticket types, decide if you want the coupon 36 00:02:04,369 --> 00:02:07,099 to only be redeemable on certain days of the week. 37 00:02:07,099 --> 00:02:09,410 If so, you will select those days here. 38 00:02:09,410 --> 00:02:13,920 For organizations that have daily recurring events, like a sightseeing tour, consider 39 00:02:13,920 --> 00:02:18,440 creating a coupon to motivate purchases Monday through Wednesday since those may be the lowest 40 00:02:18,440 --> 00:02:19,440 selling days. 41 00:02:19,440 --> 00:02:22,870 Now, let’s decide how many times the coupon can be redeemed. 42 00:02:22,870 --> 00:02:27,470 Single-use means customers can only redeem the coupon once at only one of the events 43 00:02:27,470 --> 00:02:28,640 selected above. 44 00:02:28,640 --> 00:02:33,080 So you may choose several events, but once it’s used, it cannot be used again on any 45 00:02:33,080 --> 00:02:35,920 other events or by any other customers. 46 00:02:35,920 --> 00:02:41,830 Therefore, single use coupons should be provided to a single customer rather than to many customers. 47 00:02:41,830 --> 00:02:44,380 Multi-use coupons have two options. 48 00:02:44,380 --> 00:02:48,750 The first option is to make the coupon redeemable at each of the events you have selected for 49 00:02:48,750 --> 00:02:50,660 the number of times you enter here. 50 00:02:50,660 --> 00:02:55,990 For example, if you put 5 in this box and you have three events, customers can redeem 51 00:02:55,990 --> 00:03:00,450 this coupon 5 times per event, for a total of 15 times. 52 00:03:00,450 --> 00:03:05,610 The second option for multi-use is to make the coupon redeemable across all events selected. 53 00:03:05,610 --> 00:03:10,610 For example, if you put 5 in this box and you have three events, customers can redeem 54 00:03:10,610 --> 00:03:16,900 this coupon for a maximum of 5 times in any combination across the three events selected. 55 00:03:16,900 --> 00:03:22,600 Finally, unlimited use is just as implied, customers can redeem this coupon without limitation 56 00:03:22,600 --> 00:03:28,130 for any selected event until the coupon either expires, is inactivated or is deleted from 57 00:03:28,130 --> 00:03:29,440 your list. 58 00:03:29,440 --> 00:03:33,990 Unlimited use coupons are great for advertising on social media, print, etc. 59 00:03:33,990 --> 00:03:38,970 Here, there is an option to make this coupon redeemable for all new events added in the 60 00:03:38,970 --> 00:03:39,970 future. 61 00:03:39,970 --> 00:03:43,770 Now, here, depending on the coupon, select the value of the discount. 62 00:03:43,770 --> 00:03:48,610 For example, if you want your coupon to give customers $5 off per ticket, enter in the 63 00:03:48,610 --> 00:03:50,410 dollar amount here. 64 00:03:50,410 --> 00:03:54,420 Enter the minimum number of tickets required in order for the coupon to be valid. 65 00:03:54,420 --> 00:03:58,580 Usually you would leave this as is with a minimum of 1 ticket, unless you’re creating 66 00:03:58,580 --> 00:04:01,880 a buy one get one free offer or a group discount. 67 00:04:01,880 --> 00:04:06,580 Next, decide if you want the coupon to be applied to all tickets in the cart, applicable 68 00:04:06,580 --> 00:04:10,760 one ticket at a time or limited to one use per order. 69 00:04:10,760 --> 00:04:15,300 If you want to offer a 10% discount, then you will enter in that percentage here. 70 00:04:15,300 --> 00:04:19,660 For a percentage off coupon, enter the percentage here and then decide whether you want that 71 00:04:19,660 --> 00:04:23,390 percentage off applied per ticket price or per order. 72 00:04:23,390 --> 00:04:28,880 Finally, you can also make a buy one get one free, or BOGO, coupon here. 73 00:04:28,880 --> 00:04:34,240 For a BOGO coupon, select whether you want to only offer just one free ticket per order 74 00:04:34,240 --> 00:04:38,520 or one free ticket every time the customer reaches the tickets required. 75 00:04:38,520 --> 00:04:43,030 If you want the BOGO to give one free ticket for every 2 tickets in the cart, set the minimum 76 00:04:43,030 --> 00:04:44,470 tickets to two here. 77 00:04:44,470 --> 00:04:48,930 Then, let’s move on to the advanced options, which are not required. 78 00:04:48,930 --> 00:04:52,580 By default, your coupon will be active as soon as it’s created. 79 00:04:52,580 --> 00:04:55,800 If you want to activate it later, uncheck this box. 80 00:04:55,800 --> 00:04:59,910 If you want to set an expiration date, click here and select your desired date. 81 00:04:59,910 --> 00:05:04,030 The coupon will expire at midnight Central time on the date you enter. 82 00:05:04,030 --> 00:05:08,730 ThunderTix also allows you to categorize your coupon to easily search for it later on the 83 00:05:08,730 --> 00:05:10,430 coupons page. 84 00:05:10,430 --> 00:05:12,210 Coupons can have multiple categories. 85 00:05:12,210 --> 00:05:17,590 For example, you could categorize coupons as Cast and Crew or Facebook if the coupon 86 00:05:17,590 --> 00:05:19,840 code was shared in Facebook ads. 87 00:05:19,840 --> 00:05:26,330 Lastly, don’t forget to click the create coupon button or your coupon will not be saved. 88 00:05:26,330 --> 00:05:28,370 Next, let’s cover importing coupons. 89 00:05:28,370 --> 00:05:31,610 Let’s get started by selecting Import Multiple. 90 00:05:31,610 --> 00:05:34,389 First, we should talk about what you will be importing. 91 00:05:34,389 --> 00:05:38,300 If you work with Groupon, you’ll receive a spreadsheet with customer names and unique 92 00:05:38,300 --> 00:05:40,400 Groupon codes per customer. 93 00:05:40,400 --> 00:05:44,460 Depending on how successful or popular the deal was, you could receive a file with thousands 94 00:05:44,460 --> 00:05:45,460 of codes. 95 00:05:45,460 --> 00:05:49,650 This feature saves staff time from manually creating each Groupon sold. 96 00:05:49,650 --> 00:05:53,620 Regardless of which “daily deal” service you use, the process is the same. 97 00:05:53,620 --> 00:05:57,370 This process also extends to creating your own spreadsheet of customers. 98 00:05:57,370 --> 00:06:02,900 Such as a list of VIPs or staff members for whom you want to offer discounted tickets. 99 00:06:02,900 --> 00:06:08,750 Email addresses or member IDs make great coupon codes to save time and are easy to remember. 100 00:06:08,750 --> 00:06:13,960 The first step in importing coupons is uploading a CSV file, which should have one unique code 101 00:06:13,960 --> 00:06:16,570 and customer name or email per row. 102 00:06:16,570 --> 00:06:21,669 If your external source sent you an XLS file instead of CSV file, you will need to open 103 00:06:21,669 --> 00:06:24,060 up that file and save it as a CSV. 104 00:06:24,060 --> 00:06:26,840 So, to import your CSV, click here. 105 00:06:26,840 --> 00:06:30,620 Navigate to where the CSV is located on your computer and click the file. 106 00:06:30,620 --> 00:06:32,419 Then, click this button. 107 00:06:32,419 --> 00:06:35,250 You should now see the name of your file right here. 108 00:06:35,250 --> 00:06:37,919 Next, enter a name for the import. 109 00:06:37,919 --> 00:06:42,370 Then enter all the same information as discussed previously with individual coupons. 110 00:06:42,370 --> 00:06:46,169 We won’t cover this section again, but just like individual coupons, you’ll assign a 111 00:06:46,169 --> 00:06:47,490 value for the discount. 112 00:06:47,490 --> 00:06:50,740 For daily deals, this is typically the full value of the ticket. 113 00:06:50,740 --> 00:06:55,350 If they purchased a single ticket at 50% off the value, you will need to create the coupon 114 00:06:55,350 --> 00:07:00,100 to discount the full value of the ticket to ensure they are not charged further. 115 00:07:00,100 --> 00:07:02,890 Enter your remaining details and click create coupon. 116 00:07:02,890 --> 00:07:06,790 We’ll be directed to this page, which should show a preview of your data. 117 00:07:06,790 --> 00:07:11,949 Here, designate which column contains customer names and which column contains the coupon 118 00:07:11,949 --> 00:07:12,949 codes. 119 00:07:12,949 --> 00:07:16,270 You do this by clicking on the drop down boxes and selecting the correct one. 120 00:07:16,270 --> 00:07:20,800 The last step is to click “ignore first row”, but only click this if your first 121 00:07:20,800 --> 00:07:22,830 row contains column titles. 122 00:07:22,830 --> 00:07:27,350 Leave this unchecked if your first row begins with the first valid coupon code and name. 123 00:07:27,350 --> 00:07:30,100 Now, to finish, click inspect files. 124 00:07:30,100 --> 00:07:32,620 Finally, let’s cover Group Discounts. 125 00:07:32,620 --> 00:07:37,111 If you offer a 10% discount of all tickets for parties of 10 or more people, a Group 126 00:07:37,111 --> 00:07:41,550 Discount is the perfect tool allowing groups to book online rather than calling the box 127 00:07:41,550 --> 00:07:43,169 office to receive a discount. 128 00:07:43,169 --> 00:07:47,550 The main difference between individual coupon codes and a Group Discount is that the group 129 00:07:47,550 --> 00:07:51,830 discount is automatically applied when the customer reaches the checkout page. 130 00:07:51,830 --> 00:07:54,979 So, there is no need to create a “code” -- just a name. 131 00:07:54,979 --> 00:07:58,050 We won’t cover the options except for the key differences. 132 00:07:58,050 --> 00:08:02,630 The default minimum number of tickets needed for a group discount is 10, but feel free 133 00:08:02,630 --> 00:08:05,440 to change it to what makes sense for your organization. 134 00:08:05,440 --> 00:08:10,040 Also, the customer won’t need a coupon code when checking out as we will automatically 135 00:08:10,040 --> 00:08:14,670 apply a discount when the minimum number of tickets to qualify are met. 136 00:08:14,670 --> 00:08:17,550 Make sure you hit the Create Coupon button when you’re done. 137 00:08:17,550 --> 00:08:22,020 You’ve successfully learned how to create individual coupons, group discounts, and import 138 00:08:22,020 --> 00:08:23,640 coupons in bulk! 139 00:08:23,640 --> 00:08:28,570 Check out our other video on Flex Passes for season subscriptions or multi-event discounts! 140 00:08:28,570 --> 00:08:32,250 And if you have any more questions, be sure to take a look at our how-to guides and visit 141 00:08:32,250 --> 00:08:33,250 our support forum. 142 00:08:33,250 --> 00:08:33,830 Thank you for watching!