Branded Ticketing Success Story
Salem Stampede
The Salem Stampede is Salem's first professional basketball team and as such were looking for a method to optimize their profit potential in a new market. In addition, they were hoping to make the ticket purchasing process
quick and intuitive for their potential fan base using the convenience and widespread accessibility of the Internet.
The freedom offered by the functionality of ThunderTix Box Office Software allows for the Stampede to adjust their pricing structure by event, section, or even down to individual seat number.
Additionally, ThunderTix allows for the Salem Stampede to schedule an entire season's worth of events in advance. Using that as a starting point, they have developed a series of season ticket and event packages based on the venues scheduling. They are also able to implement the ever-popular three game package that more and more professional basketball teams are implementing in their marketing plan.
The House of Rock

The House of Rock in Corpus Christi, Texas is a perfect example of how small venues can use ThunderTix to increase their ticketing potential through the use of our box office software. They approached us with the intention of setting up an online presence for the night club including a website designed and developed by Thunder Data Systems. ThunderTix offers the House of Rock the capability to sell general admission tickets to their various musical performances through the Internet.
Additionally, ThunderTix also provides them the ability to setup additional POS (point of sale) stations enabling the House of Rock to use the software at the nightclub door or at other external points prior to the show. To ensure the security of these external transactions, the administrator for House of Rock can appoint additional users how have access to a limited version of the online ticketing software.
Equine Affaire
Equine Affaire is the nation's premiere equine exposition & equestrian gathering. They have had online ticketing for several years, but their existing ticketing system was limited to general admission passes. Reserved seating has been sold online, but without the capability to integrate with an arena seating chart. Now that they have upgraded their Internet ticketing software, ThunderTix allows Equine to sell reserved seating arena tickets online with seating chart integration. Customers buying tickets online will have the ability to view the available seats by section for each of the venue's evening shows. The choose your own seat option has had rave reviews from annual Equine ticket buyers over their past ticketing system.
Concrete Street Amphitheater
Concrete Street Amphitheater, like most concert venues, has been using Ticketmaster to handle all online ticketing for the last several years. Ticketmaster has been the traditional choice for concert venues and other entertainment businesses to handle online event ticketing transactions for the ease provided to the customer. With the growth of the Internet for virtually any purchase, branded web-based ticketing seemed the appropriate next step for Concrete Street ticket sales.
The most significant advantage to their online box office ticketing system lies in the reduction of associated expenses with using an outside Internet ticketing system like Ticketmaster. Convenience fees and other associated costs which once represented lost income to entertainment venues like arenas, rodeos, festivals, and small theaters are translated into higher profit margins per event ticket sold through our online ticketing system branded for each venue. The profit from the increase in ticket sales online virtually pays for the cost of our box office online ticketing service. Concrete Street's new Online Ticketing System is the solution for selling tickets online for various shows, events, and entertainment without the need for an outside ticketing service. Using ThunderTix online ticketing software built into the existing website, the customer can purchase tickets for the desired upcoming event using secure credit card processing online.
The web programming for ThunderTix ticketing service is designed with a password-protected administrative control panel which allows the box office manager to add new events, edit or delete past shows, and generate online ticket sales reports for each concert. The easy-to-use web interface also allows the administrator to change the status of an existing event if the tickets sell out.



