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Ballet’s Resurgence Through Social Media
With the success of the movie, The Black Swan, audiences are getting a glimpse at some of the hard truths about dance, and dancers–albeit disappointed about the depiction of the darker side of their art–are rejoicing that their profession has finally received some prime time play. This brings to mind the challenges that many art forms have in reaching the pedestrian masses. How do performers reach and excite an audience that knows little about their work? How do theaters welcome a...
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Death by Tweet: Toronto Film Festival
Today, I saw a flurry of activity on Twitter by consumers trying to buy tickets for the 2010 Toronto Independent Film Festival, TIFF. The unifying theme of the tweets was the frustration surrounding the ticket buying process, #tiff #fail. Which ticketing software were they using, I asked myself? Obviously, my curiosity was piqued. I went to the site to see firsthand the challenges the buyers (or “attempted buyers”) were experiencing. With my movie chosen and tickets added to m...
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Would @dandyermusic quit Twitter?
Dan Dyer, one of my favorite local musicians, played the other night here in Austin, and I knew I’d miss the show. Stacy and I were working late trying to add Canadian payment processing to ThunderTix, and at 10:00 PM, we still hadn’t finished. I guess Stacy had had enough, because she suggested we call it quits to see Dan. Despite the long day, I knew we were close to completion, and I hesitated. Then it came. A shout out. A tweet. An invitation. @dawngreen you coming out tonigh...
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Oh, what to tweet about on Twitter!
In February, Twitter eclipsed the 50 million tweets-per-day-mark or a mind-numbing 600 tweets per second. Facebook’s even higher at 700 posts per second. For those on the receiving end, that’s a lot of network noise to filter through to find value. On the flip side, the job of reaching folks is even harder when you are on the disseminating end. “Turn invitations into gifts. Each invitation sent by your members should have an immediate value attached in the payload of the mes...
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