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Tell your event’s story with the new Facebook Page Timeline format
The benefits of a Facebook Page for your event or venue are numerous, now there are even more with the new Facebook Page Timeline format. In a previous post, we explained the value of your venue or event having its own Facebook page. “Venues without Facebook Pages lose out…There are no greater businesses to reap the rewards of all that Facebook offers than entertainment venues. Increased visibility to loyal fans and their friends, photos and multi-media offerings, coupons, and check-in ...
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Event wristbands: Cooler than a concert t-shirt?
Wristbands have long been popular for night clubs, outdoor festivals, and water parks. But today’s use of wristbands as fashion statements by teens and college students should cause all venues to consider this approach to ticketing. Like the souvenir value of yesteryear’s paper tickets, wristbands not only elicit memories, but for teens, the added cachet of wearing attendance to last night’s cool concert is akin to buying t-shirts emblazoned with the band’s picture. The...
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Rock Concerts: Don't be afraid to bring the kids
The anticipation was palpable as Blue October fans began congregating well in advance of the doors opening. Worries about uncooperative weather earlier in the day faded under a beautiful, central Texas, evening sky. Finding a parking spot was painless, thanks to Whitewater Rock’s ample parking and helpful staff directing me at every turn. My kids were excited. This was their first concert, and more importantly, the first time they would see their uncle Ryan perform. I admit I questioned my...
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It's the Economy Experience, Stupid
The familiar line from Bill Clinton’s campaign around the economy should resonate with theaters, music venues, raceways and other ticketed forms of entertainment as venues focus on “the experience” to entice more patrons to the ticket window. Studies show that buying a new pair of shoes will never bring the same level of happiness than the time shared at Thanksgiving dinner among family and friends. It is the ability to impart an experience that gives venues a leg up over th...
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