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A Few Reasons to Join Google+
The newest social media platform making headlines is Google+. Maintaining a level of exclusivity, users can only join the network by receiving an invite from an existing user. While it can be daunting to jump right into a new social network before learning the ins and outs, Google+ is growing at a phenomenal rate and offers features that make it a unique and powerful social and professional networking tool. With Google+, venues can take advantage of Circles to separate clients from customers ...
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Ballet’s Resurgence Through Social Media
With the success of the movie, The Black Swan, audiences are getting a glimpse at some of the hard truths about dance, and dancers–albeit disappointed about the depiction of the darker side of their art–are rejoicing that their profession has finally received some prime time play. This brings to mind the challenges that many art forms have in reaching the pedestrian masses. How do performers reach and excite an audience that knows little about their work? How do theaters welcome a...
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3 Ways to Maximize Your Venue’s Reach on Social Platforms
When Microsoft launched its ad campaign for its new search engine, Bing, it hired New York City dog walkers to wear shirts emblazoned with the phrase “Ask me about Bing.” While dog-walkers may not be the best billboards for advertising in your city, social networking websites are great advertisers in any city. Here are some ideas to get the information out about your music, theater or entertainment venue and your events. Dog walkers--the newest in mobile advertising? Utilize Facebook Event...
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A Perfect Fit: Geolocation Services and Entertainment Venues
I can think of few better businesses than entertainment venues to take advantage of geolocation social services for attracting new or retaining loyal customers. FourSquare and Gowalla are the two most prominent social networks throwing geolocation into the mix and providing benefits for both registered users and venues.Advertising & Geolocation These two down-loadable applications for mobile phones rely on the phone’s GPS software to find a user’s location and display a list o...
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Feature Updates for October
Social Networking Links With the latest update, we now give the opportunity to add up to 6 social networking links per event. With a link to MySpace to hear music clips and a YouTube video to see watch an unknown band in action, you will sell more tickets if your customers get a taste of the upcoming. Or share a Yelp review of your venue or ongoing event. Link to a Facebook artist page or an event page so customers can see if their are attending. And finally, add a link to the artist’...
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Responding to Public Praise or Criticism
Recently, I received a request from the Small Business Administration to evaluate service I received from over two years ago! What an embarrassingly long time to pass before demonstrating they cared about the service I received. Yet many venues do precisely that when they build Facebook landing pages then neglect the pages and feedback provided by their customers. These months-stale sites translate into lost opportunities, and potential users won’t have reason to come back, so work at k...
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