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A Perfect Fit: Geolocation Services and Entertainment Venues
I can think of few better businesses than entertainment venues to take advantage of geolocation social services for attracting new or retaining loyal customers. FourSquare and Gowalla are the two most prominent social networks throwing geolocation into the mix and providing benefits for both registered users and venues.Advertising & Geolocation These two down-loadable applications for mobile phones rely on the phone’s GPS software to find a user’s location and display a list o...
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Event wristbands: Cooler than a concert t-shirt?
Wristbands have long been popular for night clubs, outdoor festivals, and water parks. But today’s use of wristbands as fashion statements by teens and college students should cause all venues to consider this approach to ticketing. Like the souvenir value of yesteryear’s paper tickets, wristbands not only elicit memories, but for teens, the added cachet of wearing attendance to last night’s cool concert is akin to buying t-shirts emblazoned with the band’s picture. The...
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