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Authorize.net declined transactions put funds on hold
Too often, online merchants receive calls from customers who’ve made an single online purchase, yet their bank account indicates multiple charges. The problem occurs when a patron attempts to purchase tickets but enters certain fields incorrectly. Internet gateways perform use something called “address verification service”. In other words, they test whether the address entered matches the credit card’s address on file. If it fails, patrons receive a message saying th...
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A Perfect Fit: Geolocation Services and Entertainment Venues
I can think of few better businesses than entertainment venues to take advantage of geolocation social services for attracting new or retaining loyal customers. FourSquare and Gowalla are the two most prominent social networks throwing geolocation into the mix and providing benefits for both registered users and venues.Advertising & Geolocation These two down-loadable applications for mobile phones rely on the phone’s GPS software to find a user’s location and display a list o...
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Dynamic Ticket Pricing Increases Profitability
Dynamic ticket pricing is the latest trend in event management, but venues and event promoters have been practicing this pricing method for years. The concept is simple. If an event is not selling as expected, ticket prices are discounted below the original price; if the event is in high demand, ticket prices go up. A dynamic pricing model can help your venue sell more seats for low demand performances, while increasing revenue for the most popular ones. Think of a seat as a perishable good. A...
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